Zig-Zag Lights Up Times Square for the 4/20 Countdown Celebration
Zig-Zag Lights Up Times Square for 4/20
On April 20th, also known as 4/20, the renowned Zig-Zag brand will be the centerpiece of an extraordinary celebration at Times Square, the iconic New York City intersection. This year, Zig-Zag has partnered with Cannabis Now to present the official countdown to 4/20, marking the occasion with a unique tribute to cannabis culture. The countdown, which kicks off at 3:00 PM, promises to unite fans and creatives alike in a vibrant celebration at Charlie Fox, a luxury cannabis dispensary that has been dubbed the “Bergdorf’s” of dispensaries.
Zig-Zag's Legacy
Zig-Zag, established over 145 years ago, is a brand that has transcended its French origins to become a global standard in quality and creativity, often associated with music, art, and pop culture. Its distinct orange packaging and the beloved “Le Zouave” emblem are synonymous with quality and have been featured in various media, from music videos to urban murals. The brand has been celebrated by music legends such as Snoop Dogg, Cypress Hill, and Eminem, attesting to its deep-rooted connection with cultural phenomena.
Eugenio Garcia, founder and CEO of Cannabis Now Media, expressed the significance of this celebration, stating, "Being in Times Square—the heartbeat of the world—on this meaningful day is the perfect moment to honor the incredible journey of our community." This sentiment resonates deeply, as 4/20 is embraced not just by cannabis enthusiasts but also by a growing mainstream audience eager to partake in the celebration of cannabis culture.
A Spectacular Experience at Charlie Fox
The highlight of the celebration will be an immersive installation titled "Zig-Zag Through the Years" at the Charlie Fox dispensary. This experience promises to showcase Zig-Zag's evolution through time, including vintage packaging, memorable collaborations, and cultural artifacts that tell the story of the brand’s impact across generations. A press preview for this engaging installation is scheduled for April 17th, offering an exclusive look at the rich history and cultural significance of Zig-Zag's products.
New Product Launch: Organic Hemp Cones
To add to the excitement, Zig-Zag is set to unveil its latest product, the Zig-Zag Organic Hemp Cones. These eco-friendly, pre-rolled cones are constructed from 100% organic hemp, providing a sustainable choice for consumers looking to enjoy their favorite blends. Made without GMOs, these plant-based cones are an ideal option for celebrating the 4/20 festivities, solidifying Zig-Zag's commitment to both quality and environmental consciousness.
Maggie Streng, Brand Marketing Director at Zig-Zag, highlighted the brand's heritage and future aspirations, saying, "We’re proud to celebrate 4/20 by honoring our roots, our community, and the culture that continues to inspire us." This statement emphasizes Zig-Zag’s dedication to being a part of the cannabis narrative as it evolves.
Celebrating Cannabis Culture
With an anticipated gathering of canna-curious individuals, creatives, and long-time fans, the celebration in Times Square represents more than just a product launch; it's a moment to honor the community that has rallied around cannabis culture. Cannabis Now Media, founded in 2010, stands as a significant voice in this movement, providing insights and bridging the gap between the public and the cannabis industry.
As the countdown to 4/20 approaches, anticipation builds for what promises to be an unforgettable experience, firmly putting Zig-Zag back at the forefront of cultural discourse, particularly within the cannabis community. As the streets of Times Square are illuminated with Zig-Zag branding, the celebration will not only honor the brand's legacy but will also pave the way for future cannabis culture. Don’t miss the chance to be a part of this historic event!
Key Details
- - Event Date: April 20, 2025
- - Countdown Time: 3:00 PM
- - Location: Charlie Fox, 719 7th Ave, New York City
- - Press Preview for Instagram-worthy experiences: April 17, 2025, from 2-4 PM
Join in the celebration and witness firsthand how Zig-Zag continues to inspire and shape the cultural landscape of the cannabis community.
Topics Entertainment & Media）
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