AIR Design Introduces Swipe LP to Enhance Engagement Across Multiple Industries

AIR Design's Swipe LP: A Game Changer in Digital Advertising

As mobile users dominate web traffic, traditional long-scroll landing pages (LPs) struggle to maintain attention. To tackle this challenge, Galapagos Corporation has introduced the Swipe LP, an optimized landing page format that enhances user engagement and conversion rates across various industries. The Swipe LP mimics the familiar experience of browsing through Instagram Stories, allowing for an intuitive, swipe-based navigation that resonates well with mobile audiences.

Understanding the Need for Swipe LP

The surge in mobile usage has transformed how consumers interact with digital content. As many web pages now attract a predominantly mobile audience, the limitations of traditional LP formats become apparent. Long, vertical pages often lead to user drop-off, particularly when visitors arrive from social media ads. Users today crave instant access to information, and the linear scrolling of conventional LPs simply cannot meet their expectations.

Recognizing these trends, AIR Design has committed to developing and promoting the Swipe LP to align more closely with mobile users' browsing preferences. Key features of this innovative format include:

1. Intuitive Navigation: Users can navigate through pages smoothly by swiping, which reduces friction and encourages information consumption.
2. Focused Information Delivery: Each page is designed to present a balanced amount of information, aiding user concentration.
3. Social Media Compatibility: The Swipe LP features a user interface that is instantly familiar to those accustomed to social media platforms, making it user-friendly for advertisers targeting Instagram users.

Proven Results Across Industries

Several industries have already embraced the Swipe LP, seeing remarkable improvements in key performance metrics:

Real Estate Sector: Casa Project

CPA Reduction by 37%
Casa Project, known for its prefabricated housing series, adopted the Swipe LP for their Instagram advertising. The campaign saw a transformation from a cost-per-acquisition (CPA) of 3,542 yen to 2,233 yen, realizing a substantial 37% reduction. The swiping interaction proved beneficial in appealing to Instagram users.

Staffing Industry: Doubling Conversion Rate

CVR Improvement from 2.6% to 5.1%
An employment service implemented Swipe LP to boost user registrations. This resulted in a conversion rate (CVR) nearly doubling from 2.63% to 5.09%. The corresponding CPA also improved significantly, slashing from 14,238 yen to 7,475 yen, a 47.5% enhancement. A/B testing indicated that the Swipe LP captured five times more leads than traditional formats.

Manufacturing and Job Placement

CPA Reduced by 17.4%
In an effort to deliver information effectively to a target generation, this sector introduced Swipe LP, consolidating key information onto a single screen. This revamp achieved a 17.4% reduction in CPA—from 12,695 yen to 10,488 yen—exceeding the preset target considerably with a 133% success rate.

E-Commerce: Traditional Craft Products

CVR Skyrocketing by 1000%
An e-commerce site specializing in traditional Japanese washi tatami implemented a Swipe LP tailored to their audience. As a result, their conversion rate skyrocketed by 1000%, with daily inquiries for product materials rising dramatically from one to ten.

What is AIR Design?

AIR Design is an advanced service utilizing AI and data to create and optimize web advertising creatives. A dedicated team of five professionals collaborates closely with clients, focusing on delivering essential improvements that directly contribute to increased revenue and profits. With a strong emphasis on data-driven strategies derived from over 10,000 A/B tests, AIR Design is poised to enhance advertising effectiveness.

Through its proprietary validation tool, AIR Connect, the service measures impact based not merely on conversion numbers but on actual sales contributions, fostering genuine improvements.

About Galapagos Corporation

Established in 2009, Galapagos Corporation is a technology firm dedicated to revolutionizing digital production under the motto: "Bringing out the best in people through processes and technology." The company is focused on both AIR Design and smartphone app development, striving to realize the "Digital Manufacturing Industrial Revolution."

- Company Name: Galapagos Corporation
- Location: 2-14 Kanda Jinbocho, Chiyoda-ku, Tokyo
- Representative: Kenji Nakahira
- Founded: March 2009
- Capital: 50 million yen

For more information, visit the