#USA #Montreal #Visa #Nuvei #Trusted Agent Protocol

Nuvei and Visa's Innovative Collaboration to Enhance Agentic Commerce

Nuvei has taken a significant step towards revolutionizing digital payments by announcing its support for the launch of Visa's Trusted Agent Protocol. This new framework is designed to empower merchants to securely recognize and transact with reliable AI agents. The collaboration will not only enhance transaction security but also help define the evolving role of global buyers in the rapidly changing landscape of digital commerce.

What is the Trusted Agent Protocol?

The Trusted Agent Protocol, recently introduced by Visa, is a component of its Visa Intelligent Commerce (VIC) initiative. This global framework assists merchants in safely engaging with AI-driven agents that operate on behalf of consumers. What makes this protocol particularly groundbreaking is its reliance on open standards, including HTTP Message Signatures (RFC 9421), which aid in distinguishing legitimate agent activities from malicious automations. By requiring minimal alterations to existing checkout flows, it ensures a seamless transition for merchants.

The Future of Commerce

Nuvei's partnership with Visa not only marks the introduction of this exciting protocol but also signifies a pivotal shift towards Agentic Commerce. By facilitating secure, agent-driven transactions for buyers, Nuvei is contributing to the establishment of a new operational framework where digital agents play an increasingly central role. The integration of these AI systems means that consumers will benefit from streamlined processes, enabling easier searching, comparison, and payments without extensive human interaction.

Enhancing payment experiences

Nuvei’s ecosystem, tailored to align with Visa Intelligent Commerce, is expertly designed to facilitate the adoption of agent-driven payments. This advancement represents a move away from outdated payment models, which rely heavily on human interaction and virtual card numbers. Instead, Nuvei is set to enable businesses to adopt a new era of transaction methods that leverage AI technologies for greater efficiency and reliability.

Leadership Insights

Phil Fayer, the Chairman and CEO of Nuvei, stated, "Agentic Commerce signals a fundamental shift in how digital payments will evolve. Through our support for the Trusted Agent Protocol, we are enabling merchants to confidently prepare for this transformation with secure, seamless solutions designed for global scalability."

Further emphasizing the importance of partnerships in this journey, Rubail Birwadker, Global Head of Growth Product at Visa, remarked, "At Visa, we are committed to shaping the future of agentic commerce in collaboration with partners across the ecosystem. Nuvei's support underscores the crucial role that buyers will play in empowering merchants to transact confidently with AI agents on behalf of consumers."

Accelerating Agentic Commerce

The launch of the Trusted Agent Protocol, along with Nuvei's role as a strategic partner, aims to accelerate the global adoption of Agentic Commerce through:

• - Establishing new sector standards for agent-to-merchant connectivity.
• - Providing assurances to merchants via cryptographically verifiable signatures from agents, alongside cardholder recognition and consented access.
• - Preparing for worldwide adoption by making Agentic Commerce accessible at over 150 million point-of-sale locations accepting Visa.

With the specifications for the Trusted Agent Protocol now available in the Visa Developer Center, the groundwork is laid for a more secure and efficient commerce landscape.

About Nuvei

Nuvei is dedicated to accelerating client operations worldwide. With its modular, flexible, and scalable technology, the company enables leading businesses to accept next-gen payments, provide all payout options, and leverage services in card issuing, banking, and risk management. Nuvei connects businesses with customers in over 200 markets, supporting local transactions in 50 markets, across 150 currencies, and 720 alternative payment methods. For more insights about Nuvei and its innovative solutions, visit www.nuvei.com.