A New Landmark in Atami: ASNOVA RESORT / FLORES ATAMI
On August 2025, ASNOVA RESORT / FLORES ATAMI is set to open its doors, heralding a new era of luxury vacation rentals in the serene locale of Mizuguchi-cho, Atami, Shizuoka Prefecture. Developed and managed by ASNOVA Design, this latest addition promises to redefine the way we experience holiday retreats.
A New Approach to Vacation Rentals
Defined by the concept of a 'vacation rental,' ASNOVA RESORT allows guests to immerse themselves in a home-like, private environment, elevating traditional hotel stays. Unlike standard hotels, which often lack sufficient space and personal touches, this resort offers a uniquely expansive living area that’s both stylishly designed and functionally superior. With a focus on affordability, ASNOVA Design aims to provide unparalleled accommodation without breaking the bank.
Immerse Yourself in Scenic Beauty
One of the standout features of FLORES ATAMI is its breathtaking scenery. Nestled on a steep slope, the resort boasts unparelleled views of Atami’s coast and seasonal fireworks displays. Guests can relax in a generously-sized 60 square meter living area or enjoy an infinity pool that blends seamlessly with the beautiful natural surroundings. Open year-round from March to October, the heated pool offers a perfect spot for family and friends to unwind together, enhancing the luxury accommodation experience.
Design Philosophy: “Connected with Nature”
The design philosophy of FLORES ATAMI centers around a deep connection with nature. The infinity pool invites guests to step outside, basking in the beauty of Atami’s lush greenery, clear skies, and blue ocean—offering a unique landscape that soothes the soul. The name “FLORES,” meaning flowers, represents the rich array of blooming plants found in the surrounding area. The resort is adorned with original art inspired by the famous Atami fireworks, created by the talented artist Nahoko Iino, infusing vibrant color into the interior spaces.
Luxurious Amenities Tailored for Comfort
FLORES ATAMI not only captivates with its aesthetics but also boasts a range of luxurious amenities. Drawing from the historic legacy of the area, the resort features 100% natural steam from the renowned Yugawara Onsen. For ultimate relaxation, guests can take advantage of a private sauna equipped for self-service, allowing for a sophisticated spa experience without leaving the premises.
Moreover, the standard of facilities hasn’t been overlooked. Each appliance has been chosen for its high functionality, ensuring guests can enjoy every moment of their stay without hassle—similar to a top-tier hotel experience offering exceptional amenities.
Luxury Meets Affordability
In creating this unique resort, ASNOVA Design addresses the challenge of delivering upscale experiences without exorbitant costs. The pricing strategy is aimed at welcoming more guests to experience high-end accommodations. For instance, the minimum charge for a typical booking can be as low as 150,000 JPY for up to ten people, making it significantly more budget-friendly compared to rival luxury hotels.
Commitment to Sustainable Practices
ASNOVA Design is deeply committed to environmental stewardship, incorporating sustainable practices into the development of FLORES ATAMI. The rooftop features solar panels with battery storage, reliably contributing to energy needs while minimizing ecological footprint. The amenities have been thoughtfully curated with sustainability in mind, reflecting a growing trend toward responsible tourism.
Key Features and Location
- - Resort Name: ASNOVA RESORT / FLORES ATAMI
- - Location: 2 Chome-24-3 Mizuguchi-cho, Atami, Shizuoka, Japan
- - Access: Approximately 8 minutes by car or taxi from Atami Station on the JR Tokaido Line or Tokaido Shinkansen.
- - Official Opening: August 2025
- - Structure: Two-story mixed concrete and wooden construction
- - Capacity: Sleeps up to 10 guests in three distinct bedrooms
- - Facility Size: 340 square meters of land, with a total floor area of 199 square meters
- - Management: Operated directly by ASNOVA Design
FLORES ATAMI is not just a vacation rental but a revolutionary concept that epitomizes relaxation and luxury, connecting guests with nature and serenity. For those planning their getaway, this resort promises an experience that will linger in their hearts long after their return.
About ASNOVA Design
Founded in 2018, ASNOVA Design focuses on enhancing the quality of life for Japanese through unique real estate developments that blend beauty and comfort. The company continues to create enriching experiences, particularly within its ASNOVA RESORT brand, across the Kanto region. Each visit is designed to rejuvenate and inspire, giving guests the energy to embrace life anew.
For inquiries, please contact ASNOVA Design at
[email protected].