The Historic Opening of Olive Tree People's First U.S. Flagship in Los Angeles

Olive Tree People’s U.S. Flagship Debut

On August 27, 2026, a remarkable event will unfold in Venice, California, as Olive Tree People opens its first U.S. flagship store, situated on the iconic Abbot Kinney Boulevard. The unique aspect of this occasion is the ceremonial involvement of a living, 150-year-old olive tree that has roots in Spain. This tree symbolizes the brand's ethos and marks a significant milestone in its journey into the American beauty market.

Founded by Thomas Lommel, Olive Tree People has pioneered the concept of Waterless Beauty, a rapidly growing sector in the beauty industry that was designed to promote sustainable beauty practices. The brand has carefully transported 45,000 pounds of soil from both Spain and Los Angeles, intricately linking the two locations — a tribute to the heritage that shaped this innovative approach to beauty.

A Journey of Growth and Healing

For founder Thomas Lommel, the olive tree has played a pivotal role in his personal and professional life. After experiencing a health crisis that forced him to reevaluate his priorities, he discovered the profound connection between humanity and nature through these ancient trees. He states, "At the lowest point of my life, they suddenly appeared and gave me my confidence back. Through them, I found my innate trust, my faith, and the balance of my life."

This flagship store is much more than a retail space; it embodies the story of Lommel’s healing journey inspired by the olive tree. The design not only features environmentally-conscious construction through rammed earth techniques but also integrates local artistry to reflect the beauty of the olive tree. Visitors can expect to experience the brand's full range of products, including their award-winning elixirs and olive leaf formulations that are rooted in traditional Mediterranean wisdom.

The Significance of Abbot Kinney

Abbot Kinney was a natural choice for a physical home in Los Angeles. Lommel felt an immediate connection to the neighborhood's artistic and creative spirit when he first encountered it in 2014. His vision for Olive Tree People aligns perfectly with the vibrant, innovative atmosphere of this community, making it a fitting backdrop for the launch.

As part of the flagship experience, the Olive Reconnect Frequency Room is currently in development, designed to deepen visitors’ connection with nature through the principles of sound therapy that celebrate the living frequencies of olive trees. This forward-thinking approach underscores the evolving narrative of beauty and connection with the natural world.

A Vision Brought to Life

The opening event will feature a live transmission from the olive tree back in Spain, solidifying the cross-continental connection that the brand cherishes. Unlike typical grand openings featuring celebrities, Olive Tree People is placing the spotlight on the olive tree itself, honoring its significance in the founding of the brand.

In the future, Lommel envisions workshops and classes conducted by aesthetics professionals and Waterless Beauty consultants at the flagship store. This initiative aims to build community and educate the public about the benefits of olive tree products, further solidifying the brand’s grassroots approach to beauty.

The OLIVE TREE PEOPLE story is a celebration of transformation, healing, and the vital connection between humans and nature. As the flagship opens its doors, it signifies not just the launch of a retail brand but a movement towards sustainable beauty practices that harmonize with the traditions and wisdom of the Mediterranean.

An Inviting Destination

The essence of Olive Tree People encapsulates a journey from traditional practices to modern implementations. The Venice flagship is designed to invite all who enter to embrace this narrative, with beautifully crafted spaces that highlight the connection to nature while providing an immersive shopping experience. As they navigate this journey, customers will leave having learned the art and wisdom behind Waterless Beauty.

Join us in Venice on August 27th as Olive Tree People not only opens a flagship store, but also invites us all to partake in a moment where beauty, nature, and community converge in a vibrant celebration of life and wellness.