#Japan #Tokyo #Japan Post #Digital Address #APA Hotels

APA Hotels Pioneers the 'Digital Address' System

In a significant advancement within the hospitality industry, APA Hotels, the largest hotel network in Japan with 990 locations and 138,394 rooms, has announced its collaboration with Japan Post to implement the innovative 'Digital Address' system. This new service, introduced by Japan Post, enables users to input a 7-character alphanumeric code, which automatically generates the full address details, eliminating the need for tedious manual entry and reducing mistakes associated with conventional postal codes.

The 'Digital Address' system is set to revolutionize the way guests check in at APA Hotels by streamlining the process. This initiative is made possible through a partnership with Japan NCR Business Solutions, which provides the check-in kiosks that facilitate this new feature. Guests will only need to enter their 'Digital Address' during the check-in process, allowing the system to automatically populate precise address information. This move is aimed at shortening check-in times and enhancing the overall guest experience.

In line with APA Hotels' philosophy of “Time is Life”, this new functionality emphasizes the importance of valuing guests' time. With growing trends towards digital transformation and a shift in consumer needs post-COVID-19, this initiative represents APA Hotels' commitment to adopting innovative solutions that improve service quality and create smarter travel experiences.

Additionally, this rollout is just the beginning. APA Hotels plans to extend the 'Digital Address' feature across various systems in the future, further contributing to their ongoing efforts to be at the forefront of industry innovation.

About APA Hotels

As a substantial player in the hotel industry, APA Hotels has firmly established itself as Japan’s dominant hotel chain. With a robust network of nearly 990 hotels, including those under construction and overseas, APA Hotels continues to drive its strategic growth plans. The company’s ‘SUMMIT 5’ initiative launched in April 2010 laid the groundwork, and starting April 2022, it has kicked off a new five-year strategy dubbed ‘AIM5 – APA Innovative Movement.’ This strategic development aims for the network to expand to 150,000 rooms by March 2027, reflecting its ambition to maintain its status as the number one hotel chain in Japan.

For those looking to find the best deals, APA Hotels recommends booking directly through their official site, providing the best prices without unnecessary comparisons: APA Hotel Official Site.

Furthermore, guests can utilize the official APA Hotels application, 'APA App', which can be downloaded from here. This app enhances user experience by providing a seamless platform for reservations and inquiries.

In conclusion, as APA Hotels adapts to the ongoing changes in the hospitality landscape, the implementation of the 'Digital Address' not only showcases their innovative spirit but also prioritizes enhancing customer experiences in an increasingly digital world.