#Japan #Koriyama #Fukushima #Matsukawaura #Aosa

Introduction to Matsukawaura Kakeru Aosa

Fukushima's culinary landscape is blossoming with the introduction of "Matsukawaura Kakeru Aosa," a celebrated product that has recently received the prestigious Minister of Agriculture, Forestry and Fisheries Award. This won recognition at the 36th National Seafood Processing Quality Judgment Conference, where it stood out among 716 contenders. Managed by Space One Inc., located in the city of Koriyama, Fukushima, and known for operating one of the largest online stores for Fukushima products—the "Fukushima Market"—this award-winning series of condiments features three variants: Kakeru Aosa, Spicy Kakeru Aosa, and Aosa with Shirasu.

Diverse Offerings of Aosa

At the heart of the Kakeru Aosa series is the basic variant, which utilizes rich, flavorful Aosa (a type of seaweed) sourced from Matsukawaura in Soma City, Fukushima. Infused with ingredients like fried garlic, onion, and sesame, this versatile condiment is designed to enhance many meals. With its unique manufacturing process, it efficiently brings out the aroma and umami, making it a fantastic addition to rice, bread, pasta, stir-fries, chilled tofu, salads, and more. Its popularity is evident not only in local roadside stations but also in tourist information centers throughout Tokyo.

Expanding Fukushima's Flavors to Stations

Starting April 2026, the “Fukushima Destination Campaign (Fukushima DC)”—a large-scale tourism initiative—will collaborate with JR Group to attract visitors to Fukushima. During this campaign period, various attractions highlighting the charm of Fukushima, including culinary experiences, will be widely promoted.

Limited-Time Offerings at Station Noodle Shops

As part of this culinary promotion, renowned station noodle brands such as “Irori An Kiraku” and “Soba Ichi,” both part of the JR East Group, are featuring a special limited-time menu item: “Cold Chirashi Soba with Sakura Shrimp” (¥780, including tax). This dish beautifully balances the savory taste of sakura shrimp, the sweetness of julienned egg, and the refreshing crunch of vegetables. Adventurous diners can add the Kakeru Aosa to the dish for an unexpected burst of flavor.

Cold Chirashi Soba Details:
Available Period: March 26, 2026 - May 13, 2026
More details here

Exclusive Onigiri with a Popular Condiment

Additionally, to celebrate the Fukushima DC, an exclusive rice ball is being introduced at “Honnoriya,” featuring the all-around seasoning “Umakute Shoga Nee!!” created by Azuma Foods. The rice ball, “Goma Maki Shoga Nee with Asari Fukagawa Stew” (¥260, including tax), is made with Koshihikari rice from Aizu, mixed with the savory flavors of the asari clam stew and the aromatic sesame sprinkled on top, resulting in a perfect snack during your travels.

Goma Maki Shoga Nee Details:
More details here

Order Your Favorites Online

In addition to availability at station shops, products like Matsukawaura Kakeru Aosa can also be purchased through the “Fukushima Market” online store, where you can choose from over 850 items sourced from approximately 300 local businesses in Fukushima. They cater to customers nationwide, making these artisanal products ideal for both personal consumption and gift-giving.

• - Matsukawaura Kakeru Aosa & Spicy Kakeru Aosa:

Weight: 90g each
Price: ¥2,632 (tax included and shipping included)
Purchase here

• - Umakute Shoga Nee!! (3 Packs):

Weight: 240g
Price: ¥3,337 (tax included and shipping included)
Purchase here

Conclusion

“Fukushima Market” stands out as a leading online store that champions the unique crafts and culinary delights of Fukushima, allowing you to enjoy authentic, lovingly made products from the region right at home. Discover the excellence of Fukushima’s flavors and consider getting your hands on these exceptional goods!

Explore Fukushima Market