Introducing Squa-Beauty Hair Milk for All-Day Moisture and Care

Unveiling the New Squa-Beauty Hair Milk

On June 3, 2025, Willumina Inc., headquartered in Shinjuku, Tokyo, will launch a revolutionary hair care product,
"Squa-Beauty Hair Milk." This product is designed to address various hair concerns and promote beautiful hair with a new daily routine.

Responding to Consumer Needs and Market Trends

Since its release in 2014, the
"Squa-Beauty Night Hair Pack" has garnered a loyal following as a concentrated care item for nighttime use. However, consumer feedback highlighted
the desire for something lightweight and suitable for morning use as well. As milk-based hair care products gain popularity for their hydration and light texture, Willumina sought to evolve. Hence,
they created the {
Squa-Beauty Hair Milk," a versatile, easy-to-use product suitable for both morning and night.

This innovative product is not just about styling; it provides a 24-hour approach to hair care. By shielding hair from external stresses like UV rays and dryness during the day and focusing on concentrated reparative treatment at night, it promises comprehensive hair protection and enhancement.
The signature moisturizing ingredient, squalane, along with other handpicked beneficial ingredients, work together to tackle the aging-related issues that hair faces, ensuring vibrant, shiny, and resilient locks.

User Testimonials

In pre-launch monitoring surveys—conducted between January and February 2025—users reported that the product was:

- Easy to use and not sticky.
- Effective against dryness, offering a manageable and silky feel.
- Improved hair texture, especially for those experiencing coarse hair due to age.

The Squa-Beauty Hair Milk retains the charm of previous products but elevates it with a luxurious milk formula that balances high moisture content and lightness. It is conveniently integrated into any daily hair care routine, proving to be an essential item for both morning styling and nighttime treatments.

Product Details

- Name: Squa-Beauty Hair Milk
- Price: ¥1,628 (tax included)
- Capacity: 80g
- Release Date: June 3, 2025
- Availability: Gradual sales through cooperative stores and official EC mall channels.

Key Features

- All-day moisture protection: Non-rinse hair milk designed to address varying hair textures, providing moisture and protection throughout the day.
- Intensive care: Forms a protective layer against UV rays and dryness while repairing damage during the night. Its lightweight formulation blends easily into hair, ensuring it doesn’t become sticky while delivering moisture.
- Age-specific ingredients: Besides squalane, the formulation includes argan oil, keratin, collagen, and eight types of amino acids, all focused on delivering rich hydration and resilience to aging hair.
- Double heat protectants: Protects hair from heat damage caused by blow dryers and sunlight, ensuring moisture is locked in.
- Aroma: Finished with a floral scent and free of coloring and mineral oils.

Who Should Use It

This product is perfect for those looking to achieve:

- Shiny, healthy hair
- Protection from hair damage
- Light moisturizing without stickiness
- A simple, all-in-one solution for morning and evening care

Users can find the Squa-Beauty Hair Milk on platforms such as Rakuten, Yahoo Shopping, and other cooperative stores.

About Willumina Inc.

Founded in 1984 under Nichimen Co., Ltd. (now Sojitz Corporation), Willumina is a leading vendor in the cosmetic category for cooperatives, offering safe and trustworthy products in cosmetics, hair care, oral care, and health foods. The brand is also a pioneer in femcare products through its line, “Ibiza Beauty.” Committed to fostering well-being and beauty, Willumina envisions a society where every woman can live authentically and vibrantly.