In an exciting new venture, SBI Securities, headquartered in Minato-ku, Tokyo, is thrilled to announce a collaboration with the beloved character Asamimi-chan, whose social media following exceeds a remarkable 9 million. Starting from July 15, 2025, users can download exclusive free LINE stickers featuring Asamimi-chan and her friends, available until August 11, 2025.
SBI Securities has established an official LINE account known as "[Investment Plan Diagnosis] SBI Securities," specifically designed for individuals interested in NISA (Nippon Individual Savings Account) and asset formation. Through this platform, the company distributes informative videos and articles, aiming to engage potential investors and newcomers interested in entering the market. The collaboration with Asamimi-chan is intended not just for fun, but to inspire interest in investment and financial literacy, especially among people who have yet to consider these topics.
To download the stickers, users are encouraged to add the LINE account, available at this link:
Download Stickers.
In this collaboration, the character Asamimi-chan will be joined by her sister, Anemimi-chan, and the carrot fairy, Ninjinn-chan. Additionally, a brand new character named Kabuchan will be introduced exclusively for this collaboration. Furthermore, users who download these stickers and complete a simple questionnaire before August 31, 2025, will receive a special original wallpaper designed for this collaboration.
SBI Securities is committed to popularizing securities investments while providing unbeatable service standards. Since September 2023, the company has initiated the "Zero Revolution" that includes commission-free trading for domestic stocks, U.S. stocks, and overseas ETFs, as well as free real-time currency exchange fees for the USD/JPY pair. With the new NISA program set to launch in January 2024, the number of accounts has been growing rapidly, reaching an industry-first total of 14 million integrated brokerage accounts by March 2025, supporting clients in their asset formation journeys.
This collaboration seeks to serve as a gateway for individuals who may find investing intimidating or are curious about beginning their NISA journey. SBI Securities aims to make investments accessible and enjoyable for a broader audience, fulfilling its mission of improving financial literacy across generations.
Staying true to the ethos of "customer-centric management," SBI Securities will continue to enhance its offerings, ensuring the utmost satisfaction for individual investors. By providing valuable and engaging content, they strive to support their clients in building their assets more effectively and confidently.
Featured Asamimi-chan Characters
- - Asamimi-chan: The charming 25-year-old rabbit who encourages a lighthearted approach to life, reminding everyone not to overthink. Loves to eat and sleep.
- - Anemimi-chan: The fashionable and dependable older sister who embodies a strong and stylish presence in Asamimi’s life.
- - Ninjinn-chan: The kind-hearted carrot fairy, acting as Asamimi-chan’s supportive manager.
Find Us on LINE
Join our official LINE account: [Investment Plan Diagnosis] SBI Securities (ID: @455kugos). Here, we frequently share content tailored to prospective investors, like advice on when to start NISA and videos that demystify investment strategies. We’re dedicated to alleviating uncertainties and fostering confidence in our clients as they embark on their investment journeys.
Join this exciting movement and let’s explore the world of investment together, with a dash of fun from Asamimi-chan and friends!