#USA #New York #Guinness #St. Patrick's Day #Lovely Day

Unveiling the Guinness Lovely Day Project

As St. Patrick's Day approaches, Guinness is inviting beer lovers from coast to coast to partake in a unique celebration of togetherness through their new Lovely Day Project. This initiative seeks to capture and share genuine moments when people unite to enjoy pints of Guinness while celebrating life’s delightful experiences.

Share Your Story

From March 6, Guinness encourages fans to snap photos and share their St. Patrick's Day festivities. Each shared moment might feature in their upcoming commercial, highlighting the authentic connections that emerge when friends gather for a drink. Joyce He, Vice President of Guinness, remarks, “Guinness is crafted by brewers but comes to life through the people who savor it. We want to uncover and narrate real stories about what a ‘Lovely Day for a Guinness’ truly means.”

How to Participate

To join the Lovely Day Project, interested participants can easily upload their celebratory photos through a special QR code available in various locations or by accessing pov.camera/guinness. Selected stories will not only feature on the official Guinness social media handles but may also shine on billboards nationwide.

Celebrations Nationwide

As part of this coast-to-coast adventure, Guinness plans to travel across the United States, aiming to showcase unexpected moments of connection. This initiative resonates with the spirit of community, celebrating what makes St. Patrick’s Day a joyful occasion filled with excitement and unity.

Exciting Prizes Await

In the lead-up to the grand celebration, Guinness is also holding a 40 Days of Guinness Giveaways. Fans can enter a consumer sweepstake to win various prizes, including the grand prize of a trip to the new Open Gate Brewery in London. Visit cheers.guinness.com/st-patricks-day-countdown for more information on entering and the prizes available.

Misneach Music Festival and Parades

Additionally, Guinness is teaming up with Dermot Kennedy for the new Misneach Festival, celebrating Ireland’s rich musical history. Attendees can also look forward to Guinness’ participation in numerous parades, including those in vibrant cities like New York City, Boston, and Chicago. Notably, the brand will be the official sponsor of the annual Chicago River dyeing, signifying the spirit of the holiday.

Local Brewery Events

Special events will also take place at the Guinness Open Gate Brewery in both Chicago and Baltimore. In Chicago, visitors can delight in live music, delicious food, and festive brews all month long, while Baltimore is set to host immersive experiences that celebrate local culture.

Special Collaborations

To mark the occasion, Guinness has partnered with PopUp Bagels to introduce a limited-edition cream cheese spread infused with the smooth flavor of Guinness Draught, available at all PopUp locations from March 13 to 19.

The Spirit of Community

Through the Lovely Day Project, Guinness aims to capture heartwarming stories that reflect the joy of community and connection. As fans prepare for the celebrations, whether they're toasting with a pint of Guinness or its alcohol-free counterpart, Guinness 0, the message remains clear: wherever you are, it’s a lovely day for a pint of Guinness with friends. Join the Guinness Lovely Day Project and celebrate what truly matters in life—togetherness, friendship, and the memorable moments created over pints.

For more information on the Lovely Day Project and additional updates as St. Patrick's Day approaches, follow @GuinnessUS across your favorite social media platforms.