Experience Local Craft Beer by Serving Yourself During Your Trip to Nasu

A Unique Craft Beer Experience in Nasu

As summer approaches, the beautiful Nasu region, known for its captivating nature, hot springs, ranches, and camping sites, looks forward to welcoming many tourists seeking outdoor adventures. This year, a new and exciting collaboration is set to take place between local craft brewery NASU BOULDER BREWING and Daiyu Nasu Kogen supermarket. They are launching a special product called the "Drinking Barrel" in a convenient 2-liter size starting from July 31, 2026. This innovative offering allows visitors to easily take home craft beer from the Nasu area and enjoy it in various settings such as campgrounds, cottages, or hotels.

The Craft of NASU BOULDER BREWING

Founded in September 2021 and located within the Nasu Garden Outlet, NASU BOULDER BREWING is dedicated to producing flavorful beers that are easy to drink and never tiresome. Their brand, "Nasu desu na," encompasses a variety of beer styles, including IPAs, pale ales, wheat beers, and lemon beers, all crafted with quality and local flavor in mind.

"We want visitors in Nasu to raise their glasses and toast with 'Nasu desu na' as their first sip, immersing them in our local craftsmanship," states the brewery, emphasizing its commitment to community-rooted beer production.

Introducing the 2L 'Drinking Barrel'

For the first time, the Daiyu Nasu Kogen store will offer the unique Drinking Barrel system—a portable beer dispenser that requires no special setup like electricity or gas. This user-friendly system enables anyone to enjoy freshly poured craft beer anywhere they go. The 2-liter version of the Drinking Barrel is perfect for smaller gatherings, offering an equivalent of about six 350ml cans, making it ideal for camping trips, barbecues, or other outdoor activities.

Embrace Local Flavor in Every Sip

At Daiyu Nasu Kogen store, visitors will be able to purchase the "Nasu desu na" IPA in the 2L Drinking Barrel format. This IPA is noted for its rich hoppy flavor and is awarded the Japan Great Beer Awards 2026 gold medal, ensuring enthusiasts get to indulge in high-quality craft beer.

Additionally, the brewery’s focus on using ingredients sourced from the local area not only enhances the flavor but also enriches the visitors’ experience in Nasu.

A Collaboration that Enhances the Nasu Experience

Integrating local craft breweries with community stores enhances tourism and the travel experience in Nasu. The collaboration among Daiyu Nasu Kogen, NASU BOULDER BREWING, and the Beer Engawa platform aims to facilitate a seamless encounter with local craft beer, allowing travelers to easily take home a piece of their adventure in Nasu.

The project reflects a profound commitment to promoting local consumption and sustainable tourism while providing a unique experience that connects visitors with the beauty of Nasu’s landscape and flavors. By enjoying the fresh craft beer in the natural settings of Nasu, your travel memories are sure to become even more vivid and rewarding.

As the individual behind Beer Engawa stated, "We are thrilled to connect local stores with breweries that infuse the region's allure into their beer. This initiative aims not just to share craft beer but also to encourage local collaboration and economic stimulation. We invite both breweries looking for new sales opportunities and stores wishing to feature local products to reach out to us."

About Beer Engawa

Beer Engawa is a dedicated platform connecting craft breweries across the nation with beer enthusiasts. Not only does it facilitate direct purchase from brewery to consumer, but it also supports businesses and restaurants in accessing unique local brews.
For more details, visit Beer Engawa's website or contact Harada Sangyo Corporation for inquiries regarding this initiative.