#South Korea #Seoul #Persona #Sonic #J-POP.ZIP

J-POP.ZIP 2025 Event Overview

Seoul is set to host an exciting pop-up event titled J-POP.ZIP 2025, organized by Universal Music LLC. Scheduled for September 19th to 21st, attendees can look forward to immersing themselves in the rich J-POP culture. Sega and Atlus will be showcasing popular franchises like Sonic the Hedgehog and the Persona series at this event.

During the event, visitors can enjoy photo spots, gaming experiences, and merchandise sales related to both iconic brands. Adding to the excitement, Tomoya Ohtani, the sound director of the Sonic series, will be performing a DJ set, enhancing the festive atmosphere.

Event Details

• - Event Name: J-POP.ZIP 2025
• - Dates: September 19 (Friday) - 21 (Sunday)
• - Hours: 12:00 PM - 9:00 PM (Open at 2:00 PM on the 19th and closing at 8:30 PM on the 21st)
• - Venue: Seongsu S50, 50 Seongsui-ro, Seongdong-gu, Seoul, South Korea
• - Organizer: Universal Music LLC
• - Management: Kreators Network Inc.
• - Sponsor: Sega, The Music, Shizuoka Prefecture Seoul Office, Tokushima Prefecture, Easter Airlines, Japan-Korea Exchange Festival, Nagasaki Prefecture Seoul Office, Miyagi Prefecture Seoul Office
• - Partners: Lotte Asahi, umai_dango, Our Curry
• - Support: JETRO
• - Admission Fee: Free (Special Live Stage requires a paid ticket)

Participants have the opportunity to enjoy unique features within the Sega/Atlus Booth. If you're among those who explore the Silent Disco Area or the Game Viewing Area, you'll receive a special record-shaped keyholder featuring an original playlist exclusive to the event. Please note that these goodies are limited in quantity!

Special Areas

• - Silent Disco Area: An immersive space where guests can enjoy visual experiences, listen to music, and capture memorable photos of Sonic and Persona, all while enjoying the tracks from both series.

• - Game Tryout Area: Designed for relaxation while gaming, this space allows attendees to try out the latest titles from Sega and Atlus, including the PlayStation 5 version of Sonic Racing: Cross Worlds and the Nintendo Switch version of Persona 3 Reload.

Exclusive DJ Set

A highlight of the event will be a performance by Tomoya Ohtani, who will host a DJ set featuring Sonic's music.

Tomoya Ohtani's Statement

“I can’t wait to return to Korea since the Sonic Fan Meeting last March! I will be delivering a DJ set exclusively featuring Sonic tracks at the J-POP.ZIP event stage. Sonic fans, I look forward to seeing you in Seongsu!”

• - Performer: DJ Tomoya Ohtani
• - VJ: KIKUZO
• - Time: September 20 (Saturday) 15:00 - 15:45
• - Content: DJ set featuring Sonic tracks
• - Cost: Free (Entry may be limited once capacity is reached)

Merchandise

Attendees can purchase Sonic the Hedgehog and Persona series games and apparel from Musinsa (DISCUS ATHLETIC) at the booth. Buying merchandise will also grant access to exclusive playlist listening experiences through the collectible record-shaped keyholder, though items are limited to one per purchase.

About J-POP.ZIP

J-POP.ZIP is a cultural campaign designed to deliver Japanese music and culture compressed into an experiential package for fans in Korea. Following a successful event last year where thousands experienced music and displays, this year promises an expanded festival showcasing Japanese music, culture, and products. Expect immersive exhibits, game experiences from various sponsors, local specialties, and a Japanese food court over the three days.

Overview of Sonic the Hedgehog Series

The world-renowned Sega character, Sonic the Hedgehog, made its debut in 1991 and has since captured the hearts of millions, selling over 1.77 billion games across multiple platforms. Sonic continues to speed through different adventures, appealing to both old fans and new.

For more information about Sonic, visit the official Sonic X account here.

Overview of Persona Series

The Persona series places players into modern Japanese settings, allowing exploration of school life, friendships, and supernatural experiences. Players harness their inner selves as they confront urban myths and explore their teenage lives through thrilling RPG adventures.

This exciting event, J-POP.ZIP 2025, is the perfect opportunity for fans of all ages to dive into a vibrant blend of music, gaming, and Japanese culture, making it a must-visit for anyone in Seoul during this time!