Ariane Coldiron Takes the Helm as CEO of PRA to Propel Growth

Ariane Coldiron Takes the Helm as CEO of PRA

PRA, a prominent name in the business events sector, has recently announced the appointment of Ariane Coldiron as its new Chief Executive Officer (CEO). This strategic decision marks a pivotal moment for the company, as it aims to enhance its operations across 31 service locations in North America. With her extensive background, Coldiron is set to steer PRA towards its next chapter of growth.

Coldiron joins PRA with over three decades of experience in the meetings, incentives, conferences, and exhibitions (MICE) industry, providing her with a robust foundation to take on this leadership role. Her prior position as head of Corporate Events at PRG, a global provider of entertainment and live event production solutions, showcases her capability in expanding value propositions to cater to diverse clientele such as Nvidia, Phillips, Nikon, Datadog, Mars, and Volkswagen.

Furthermore, her significant tenure at Freeman, which spanned more than nine years, involved overseeing the agency's experiential marketing division worth over $200 million. Here, she managed high-profile accounts including industry giants like Google, HP, and Salesforce, demonstrating her proficiency in client relationship management and experiential marketing.

Tom Kemp, who has been serving as the interim CEO, expressed enthusiasm about Coldiron's new role. He stated, "Her deep expertise and strategic insight bring a unique perspective that perfectly complements PRA's vision for the future." This sentiment reflects the confidence that both current leadership and investors have in Coldiron's capabilities.

Michael Struble, a Senior Partner at EagleTree Capital, PRA's main investor, also acknowledged the significance of Coldiron's appointment. He remarked, "Ariane's strategic leadership and proven track record of client-centric success will undoubtedly strengthen PRA's market-leading position."

In her own words, Coldiron conveyed her excitement about the opportunity: "I am excited and humbled to serve as the new CEO of PRA during this transformative time for our company and our industry. PRA is well-positioned as a leading player, with tremendous opportunities ahead, and I look forward to guiding our teams as we continue to push the boundaries in our industry to deliver impactful results for our valued customers."

PRA, headquartered in Chicago, has built a solid reputation over more than 40 years in the business events management arena. By offering a comprehensive suite of services across creative design, production, and destination programs, the company creates impactful experiences aimed at advancing the goals of its clients. Their approach merges Passion, Reach, and Authenticity to deliver unmatched experiences that engage attendees and fulfill business objectives.

As PRA embarks on this new chapter under Coldiron's leadership, there's a palpable sense of anticipation regarding the innovative strategies and growth opportunities that lie ahead. Coldiron’s experience and forward-thinking approach are likely to be instrumental in shaping the future of PRA and reinforcing its positioning in the ever-evolving business events landscape.

For more information on the services provided by PRA and to stay updated on their latest developments, visit pra.com. PRA is currently under majority ownership of investment funds managed by EagleTree Capital, a leading private equity firm with extensive expertise in various sectors, including business services and consumer markets.