#Germany #Munich #LG Electronics #webOS #IAA Mobility

LG Electronics to Transform In-Vehicle Entertainment at IAA Mobility 2025

LG Electronics, a prominent player in mobility technology, is prepared to showcase its visionary approach to the future of automobile technology at the upcoming IAA Mobility 2025 event, scheduled for September in Munich, Germany. As one of the world's premier platforms for technology, mobility, and sustainability, IAA Mobility assembles global leaders from various industries to discuss significant trends. This year's central topics include Software-Defined Vehicles (SDV), artificial intelligence, and enhanced connectivity.

During the event, LG will hold a significant session titled “Redefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters.” The session will feature an opening address by Eun Seok-hyun, the president of LG Vehicle Solution (VS) Company. In his presentation, Eun will discuss LG's strategic vision aimed at revolutionizing the in-cabin experience and the pivotal role its Automotive Content Platform (ACP) plays in this transformation.

The LG ACP is built on the company’s webOS technology, which is integral in bridging the gap between home entertainment and the automotive experience. This innovative platform lays the foundation for LG’s vision of the SDV, enhancing passenger engagement by incorporating immersive entertainment experiences into vehicles. The session will unveil new partnerships that LG has formed with renowned entities in digital entertainment and communication, marking an advancement toward creating a content-centric, interconnected vehicle environment.

Following Eun's speech, a panel discussion will take place involving Chris Jo, head of the webOS Platform Business Center at LG Media Entertainment Solutions, along with executives from LG’s latest strategic partners. The dialogue will explore how these collaborations are reshaping the in-vehicle experience, enhancing engagement for both drivers and passengers, while simultaneously offering new value for automakers through integrated services.

Eun stated, “LG has long been recognized for enriching everyday life through its innovative consumer electronics. Now, we’re bringing that same expertise to mobility—transforming vehicles into immersive, experience-rich environments. Together with our partners, we’re accelerating the creation of a rich and scalable content ecosystem for the coming era of the experience-defined vehicle.”

The lecture session “Redefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters” is set for September 9, 2025, at 11:00 AM (CEST) on the Summit Stage in Hall B2 at the Trade Fair Center Messe München. For more details regarding this pivotal event, please visit the official IAA Mobility 2025 website.

About LG Electronics Vehicle Solution Company

The LG Vehicle Solution Company specializes in delivering LG’s human-centered innovations to the automotive sector. As a trusted partner, LG provides intelligent solutions such as head units, displays, and advanced driver-assistance systems (ADAS). The company is committed to its mission of “Driving Better Future Mobility,” expanding its offerings to include automotive lighting systems, e-powertrains, and cybersecurity solutions. To stay updated on the latest advancements from LG, subscribers can join the LG mobility newsletter, LG Loop, and follow the LG VS Company on LinkedIn.

For more information, visit www.LG.com/global/mobility.