#Cambridge #United Kingdom #Pragmatic Semiconductor #NFC Connect #Flexible Chip

Pragmatic Semiconductor Sets New Standards in NFC Connectivity

Pragmatic Semiconductor Ltd., recognized as a pioneer in the field of flexible semiconductor technology, has made waves in the tech industry with the launch of its latest product line, Pragmatic NFC Connect. This innovative series features ultra-thin, flexible chips designed for near-field communication (NFC), redefining industry standards for connectivity and consumer interaction. The announcement was made on March 27, 2025, with significant implications for the future of Internet of Things (IoT) devices and consumer electronics.

The Pragmatic NFC Connect line aims to broaden the horizons of market opportunities within IoT and smart consumer products. These chips are extremely thin and durable, making them ideal for integration into curved surfaces, thereby enhancing product design and functionality. With a notably low carbon footprint, this flexible technology not only minimizes environmental impact but also introduces efficiency in manufacturing processes.

Key Features and Advantages

The NFC Connect chips incorporate Pragmatic’s proprietary FlexIC technology, showcasing the ability to deliver standard NFC functionalities in a compact and lightweight format. Their manufacturing process, situated in the UK, supports the production of billions of chips annually while adhering to industry-leading standards. This commitment to sustainable practices ensures that the chips are energy-efficient, reducing water consumption and the use of harmful chemicals compared to conventional semiconductor production methods.

David Moore, CEO of Pragmatic Semiconductor, emphasized the importance of these innovations in bridging the gap between the digital and physical realms. He commented, "Our NFC Connect product range fosters sustainable innovation for brands, enriches consumer experiences, and enhances engagement through various applications, including customer loyalty programs and product authentication. We are observing substantial demand across rapidly moving consumer goods markets like food and beverages, apparel, pharmaceuticals, and cosmetics."

The NFC Connect chips are compatible with both iOS and Android devices, allowing seamless integration with existing NFC reader infrastructure. This ensures that brands can implement NFC features without overhauling their operational systems, thus capitalizing on new market opportunities while maintaining cost-effectiveness.

A Collaborative Future

Several industry leaders, including Francisco Melo, President of the Solutions Group at Avery Dennison, and Hector Gomez, Vice President of NFC Business Development at Tageos, have praised the launch of the NFC Connect chips. Melo pointed out that the innovation driven by Pragmatic Semiconductor is crucial for the large-scale adoption of IoT solutions, particularly in consumer goods, where a unique identification of items becomes increasingly significant. Gomez echoed these sentiments, expressing excitement over the new technology’s potential in expanding product versatility and application.

As the NFC Connect chips enter the market, manufacturers and service providers will find it easier to integrate this technology into existing workflows, thus providing an opportunity for expanding their product offerings. With consumer interests shifting towards sustainability and smart solutions, Pragmatic Semiconductor is ready to meet the demand.

Production and Market Readiness

Manufactured at Pragmatic Park in Co. Durham, the chips are made in the UK and signify one of the country’s foremost semiconductor production lines. This facility is geared towards innovation in manufacturing processes, ensuring that production is not only scalable but also environmentally conscious. The first samples of the NFC Connect series, particularly the PR1301 model, are already available for testing, with plans for broader distribution soon.

For further details or to request samples, interested parties can visit Pragmatic Semiconductor's official website.

In conclusion, as Pragmatic Semiconductor continues to innovate in the field of flexible semiconductor technology, the NFC Connect chips stand out as a testament to the company's commitment to sustainability, efficiency, and consumer engagement in an ever-evolving tech landscape.