#Japan #Tokyo #FamilyMart #Hiyajiru #Famiru

A Refreshing New Way to Enjoy Hiyajiru

As we brace ourselves for the sweltering summer of 2026, the Japan Meteorological Agency predicts that high temperatures will be a nationwide trend. In this context, FamilyMart, a leading convenience store chain in Japan, is stepping up to the plate with a newly launched version of the beloved traditional dish, Hiyajiru — now conveniently available in a cup!

What is Hiyajiru?

Hiyajiru is a chilled soup that blends stock and miso; it originates from Japan’s warmer regions, specifically renowned in Miyazaki Prefecture. Traditionally, this dish was created by mixing barley rice with fresh miso and pouring cold water on top — a comforting and nourishing meal for seasonal laborers during hot summer days. Over time, its fame has spread, gaining traction as a health-conscious dish celebrated across the country, perfect for combating summer fatigue.

Introducing Hiyajiru in a Cup

On June 30, 2026, FamilyMart will officially launch its cup version of Hiyajiru under its private brand, Famiru, at approximately 16,400 stores nationwide. Priced at 149 yen (tax included), this easy-to-make dish only requires cold water and a brief wait of three minutes, transforming it into a refreshing summer meal that satisfies both hunger and thirst.

This new offering is not only delicious but also an ideal solution to maintain adequate salt and nutrient intake during the hot weather. FamilyMart carefully selected ingredients characteristic of traditional Hiyajiru, incorporating flavors that are both light yet rich in taste, making it an appetizing choice even when heat suppresses your appetite.

Innovative Eating Suggestions

One of the fascinating features of FamilyMart's Hiyajiru is its innovative eating method. Customers can enjoy their soup by adding onigiri (rice balls) directly into the cup. This creates a delightful culinary experience, akin to a chilled tea rice dish. By mixing the various flavors of Hiyajiru with the solid texture of onigiri — from simple salted rice balls to more eclectic flavors available at FamilyMart — customers can create a heartier meal perfect for lunch breaks at the office or a refreshing late-night snack.

The Culinary Influence

Recent years have seen Hiyajiru gain popularity in health circles — a versatile dish that has been featured in various media outlets as a remedy for summer fatigue. Fine-dining establishments have even begun emphasizing carefully selected ingredients and innovative cooking techniques to present gourmet versions of this classic meal.

In summary, the Famiru Hiyajiru is a perfect homage to Japan’s culinary heritage while introducing it in a modern, convenient format, allowing everyone to enjoy this traditional dish seamlessly.

Product Details

• - Product Name: Hiyajiru
• - Price: 149 yen (tax included)
• - Release Date: June 30, 2026
• - Available Region: Nationwide
• - Ingredients: The product features extracts from various seafood such as mackerel, bonito, salmon, white fish, shellfish, and seaweed. Accompanying ingredients include radish, eggplant, tofu, sesame, and shiso leaves.

Note: The images used are for illustration purposes only. Availability may vary by region and store. Our philosophy at FamilyMart focuses on being the convenience store that connects with individuals like family, creating an indispensable space where convenience can transform into a meaningful experience.

Looking Ahead

As FamilyMart approaches its 45th anniversary in September 2026, the company sets out with renewed ambitions to become the go-to convenience store for its customers by emphasizing its pledge, 'Let us create your number one.' With this in mind, FamilyMart aims to adapt and innovate within various sectors to continue leading the way as a preferred store for quality and service.