#Italy #Rome #Tennis #Prosecco DOC #Internazionali BNL

Prosecco DOC Enters the World of Professional Tennis

Prosecco DOC is making waves in the world of professional sports as it becomes the official sparkling wine of the renowned Internazionali BNL d'Italia. This historic partnership signifies a strategic move for Prosecco DOC to align itself with elite international sports, enhancing its visibility and cultural relevance in a competitive market.

The Historic Partnership

Starting with the 2026 edition of the Internazionali BNL d'Italia taking place at Rome's iconic Foro Italico, the Consorzio di Tutela Prosecco DOC has entered into a three-year agreement to serve as both an Official Partner and the Official Sparkling Wine for this celebrated tennis tournament, extending through 2028. This collaboration marks Prosecco DOC’s inaugural venture into one of the ATP and WTA circuits' major events, showcasing its ambition to broaden its reach within globally recognized platforms.

Elevating the Prosecco Brand

In a statement, Giancarlo Guidolin, the President of the Consorzio di Tutela Prosecco DOC, expressed excitement regarding this partnership, emphasizing how professional tennis transcends sport to become a significant cultural platform. He stated, "For Prosecco DOC, entering this space reflects a broader vision of how wine can engage with contemporary lifestyle and hospitality, while serving a diverse international audience."

This move comes as no surprise considering the increasing interconnection between sports, lifestyle, and luxury brands. Professional tennis, with its vast international following and cultural significance, offers an excellent opportunity for Prosecco DOC to enhance its image and connect with diverse audiences.

Anticipation for the Tournament

The 2026 tournament is expected to be particularly exciting, featuring a stellar lineup of athletes including Jannik Sinner, Carlos Alcaraz, and Novak Djokovic on the men’s side, along with Coco Gauff, Aryna Sabalenka, and Jasmine Paolini representing the women’s competition. This event will draw a global audience to one of the world’s most prestigious sporting venues, further solidifying Prosecco DOC’s presence on an international stage.

A Commitment to International Sports

This partnership with the Internazionali BNL d'Italia is just one of many steps in Prosecco DOC's expansive strategy to engage with global sporting events. The Consortium has previously invested in sports sponsorship across various fields, including motorsports, winter sports, and sailing, leading to its prominent role as Official Sparkling Wine Sponsor of the Milano Cortina 2026 Olympic and Paralympic Winter Games. By participating in such significant events, Prosecco DOC aims to strengthen its brand relevance in lifestyle and hospitality sectors that resonate with contemporary consumers.

About Prosecco DOC

Established in 2009, the Prosecco DOC Consortium (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco) plays a pivotal role in managing and promoting high-quality Prosecco. Every bottle of Prosecco DOC adheres to strict regulations and can be identified by the State label, ensuring authenticity and quality. The Consortium continues to innovate, particularly with the introduction of Prosecco DOC Rosé, which has opened new avenues for growth and consumer interest.

With this exciting entry into the world of professional tennis, Prosecco DOC is not just embracing the sport, but also enhancing its brand's appeal and resonance with a global audience, illustrating the perfect blend of tradition and modern lifestyle.