#USA #Automotive Industry #Daphne #TERREPOWER #Electric Power Steering

TERREPOWER Unveils Major Increase in Electric Power Steering Solutions

Daphne, Alabama, March 18, 2026 – TERREPOWER, formerly known as BBB Industries and a leading name in the aftermarket parts industry, has announced a substantial expansion of its electric power steering (EPS) offerings across North America. This ambitious new program is engineered to enhance the efficiency of vehicle repairs for technicians nationwide.

The company is introducing 60 new EPS applications that cover model years from 2013 to 2025. This expansion will increase their portfolio to over 257 SKUs, effectively reaching around 60 million vehicles in circulation (VIO). Additionally, 76 more SKUs are expected to be available by July, which will cater to another 21 million VIO, demonstrating TERREPOWER's commitment to extensive market coverage.

Tim Connolly, Senior Director of Product Management - Chassis and NSP at TERREPOWER, remarked, “This innovation is a game changer for repair shops. We are eliminating a significant barrier for EPS service while providing a sustainable and high-quality alternative to original equipment replacements at a more accessible price.”

Why Technicians and Shops Choose TERREPOWER EPS Solutions

As EPS technology becomes the predominant steering system in modern vehicles, the demand for reliable aftermarket solutions is steadily increasing. TERREPOWER's enhanced EPS offerings, readily available nationwide through strategic partnerships, promise several vital benefits:

• - Unmatched Availability: With over 257 EPS references available for same-day pickup or delivery, TERREPOWER ensures that technicians have immediate access to the parts they need.
• - Market-Leading Coverage: Their offerings are compatible with more than 60 million vehicles, establishing a significant market presence.
• - Superior Value: TERREPOWER products deliver original equipment performance at a fraction of the dealer price.
• - Reliable Repairs: The company backs its products with a robust warranty and nationwide technical support, providing peace of mind to technicians and shop owners.

Andrew Wilson, Product Director of EPS at TERREPOWER, noted, “EPS is here to stay, and the industry is evolving rapidly. Currently, over 50% of vehicles on the road are equipped with EPS systems. By 2028, it is anticipated that about 25% of steering repairs will involve EPS technologies. TERREPOWER is ensuring that the aftermarket is ready for this transition.”

Addressing Market Misconceptions

Despite the rapid increase in EPS-equipped vehicles, many technicians still resort to OEM or salvage parts due to lingering misconceptions about aftermarket availability. TERREPOWER, along with retailers and distributors across the nation, is tackling this challenge head-on. They are expanding access, educating repair shops, and offering comprehensive EPS solutions to help technicians build long-term relationships with their customers.

With the addition of 60 new applications, improved sustainability practices, and groundbreaking programmable technologies, TERREPOWER continues to redefine the aftermarket landscape for advanced steering systems.

About TERREPOWER

Established in 1987, TERREPOWER, known previously as BBB Industries, is recognized as the world’s largest sustainable manufacturer of automotive components by volume. The firm is a global leader in the aftermarket sector, delivering high-quality products for the automotive and industrial markets. Headquartered in Daphne, Alabama, TERREPOWER employs over 10,000 individuals worldwide and operates 19 sustainable manufacturing plants, alongside 14 distribution centers and 28 brands with products sold in over 90 countries. The company is dedicated to strengthening supply chain resilience, minimizing waste, and advancing circular economy efforts. For more information, visit www.terrepower.com.