MP Agro Launches Zero-Calorie Dog Treats on Makuake Project

MP Agro Launches 'ZEROっチョ', A Low-Calorie Treat for Dogs

MP Agro, a consolidated subsidiary of Medipal Holdings located in Kitahiroshima, Hokkaido, is set to launch its low-calorie dog treat, 'ZEROっチョ', via the innovative crowdfunding platform Makuake. The project will begin on November 21st at 10 AM, allowing supporters to purchase the treats at a discounted rate compared to regular prices.

The primary goal behind 'ZEROっチョ' is to address the common concern among dog owners regarding calorie intake and nutritional balance when treating their furry friends. MP Agro, known for its wholesale activities in animal pharmaceuticals and food safety, aims to alleviate the worries of pet parents who tend to give their dogs too many snacks. By offering a healthier alternative, they hope to promote better health for dogs while still enabling frequent treats.

The catchy tagline for 'ZEROっチョ' is: "Hold off on regular treats until later. Hi! ZEROっチョ!" This product allows pet owners to maintain their usual snacking routine while substituting regular treats with the significantly lower calorie 'ZEROっチョ'. Each treat has approximately 0.67 Kcal, making it an excellent option for concerned pet owners.

Supplied in a 300g pack containing about 30 standard-sized treats, 'ZEROっチョ' is made in Japan and is completely additive-free, featuring a savory chicken flavor. This commitment to quality ensures that dogs enjoy a tasty snack without the unhealthy additives often found in traditional treats.

Furthermore, 'ZEROっチョ' was inspired by an idea that won first prize in the internal business contest 'ZERO ONE', organized by the Medipal Group. This initiative encourages employee-driven innovation, emphasizing the importance of creating products that enhance the lives of dogs and their owners.

MP Agro is conducting market validation through their Makuake project, which will allow them to listen to customer feedback and adjust their offerings accordingly. Depending on the reception, they are considering the broader market availability of 'ZEROっチョ' after this project concludes, making it a potential staple in doggy diets. The pledge from MP Agro is clear: if you support their project on Makuake, you can expect to receive your treats regardless of whether they hit their funding target.

This partnership with Makuake exemplifies the trend of innovative fundraising for new products, allowing customers to take part in the development process. The success of 'ZEROっチョ' will not only contribute to healthier diets for pets but also serve as a benchmark for future products in the pet snack market.

For those eager to learn more about the project and consider their support, the Makuake project page will be available starting November 21st. Embrace the opportunity to treat your dogs responsibly with 'ZEROっチョ' while enjoying the benefits of caring for them without the guilt associated with traditional snacks.

You can also check out more about Medipal Holdings and MP Agro through their respective websites for further insight into their ongoing projects and company ethos.