#Japan #Tokyo #Beauty Festival #Loft #K-Cosmetics

Discover the Loft Cosmetics Festival 2026AW

The Loft Cosmetics Festival is back for its 34th edition, celebrating 13 years of beauty trends and innovations. From August 28 to October 9, Loft is set to impress beauty enthusiasts with its theme, "My Favorite Beauty Moment." This festival aims to elevate your daily beauty routine with an extensive selection of 1,183 products from 243 brands, including both limited-edition items and unique offerings exclusive to Loft.

Themed Experience: My Favorite Beauty Moment

The 2026AW festival is designed to create a delightful experience for beauty lovers. Expect a variety of products ranging from striking point makeup to functional base makeup, which promises to deliver a fresh, glowing complexion. Attendees can also look forward to unique self-care accessories like special hairbrushes tailored to enhance one's beauty adventure.

Unveiling Exciting New Products

The festival showcases a myriad of new beauty products, including items that perfectly encapsulate the autumn season. Here’s a glimpse of some key offerings:

Point Makeup Highlights:

• - Opera Glow Lip Tint 417 Maron Brown: A sheer, dark-toned lip tint with a water-gloss finish for 1,980 yen.
• - rom&nd Juicy Flash Lip Oil Soymilk Edition: A limited-edition product boasting gentle colors for 1,485 yen.
• - The Future Lip Care Cream by STORiiY: Now featuring five vibrant shades for 2,090 yen.
• - PERFECT DIARY Explorer 12 Color Eyeshadow 25 Warm Deer: A cozy beige-toned palette for 3,960 yen.
• - DÉJAVU Powdery Brow Tint: An innovative liquid brow tint praised for its long-lasting wear, priced at 1,320 yen.
• - MilleFée Finger Puff P05: Fun puff set featuring beloved characters for easy makeup application at 660 yen.

Base Makeup Innovations:

• - GENTY Cloud Skin BB: A breath-taking BB cream providing a soft finish, launching at 1,980 yen.
• - ETVOS Luscious Skin Mineral Repair Base: Designed with new beneficialingredients for superior hydration at 5,445 yen.
• - Only Minerals Pocket Brush UV Powder: Compact and convenient for on-the-go touch-ups at 3,465 yen.

Skincare Triumphs:

• - Urutank Moisturizing Emulsion Water by Kose: A versatile product, acting as a serum, lotion, and emulsion at 1,650 yen.
• - Twveil Barrier Shot Serum 2.0: Channeling a high moisturizing effect at 3,101 yen.
• - Dr.Ci: Labo Clinic Peel Essence: A gentle exfoliating serum for 5,500 yen.

Body and Hair Care Delights:

• - Ohana Mahalo Solid Perfume: A mini solid perfume convenient for travel at 1,375 yen.
• - ReFa Heart Fragrance Hand Cream: Offering hydration and a lovely scent for 3,960 yen.
• - Melt Peeling Bath and Soft Skin Charge Bath: Two-step bath treatment available for 1,243 yen.

Unique Self-Care Tools:

• - ReFa AURA Hairbrush: A luxurious hair tool with gentle, soothing pins priced at 13,860 yen.
• - MediCube Ribbon Cherry Comb: A cute, static-reducing comb at 2,970 yen.
• - BRIOSS Charm Lift Aurora: A multifunctional electric Kassa at 4,378 yen.

Special Related Publications

To further enrich the festival experience, be on the lookout for collaborative editions. The VOCE November issue and FINEBOYS plus Beauty vol.14 will feature an exclusive preview of festival products, available starting from September 24 and September 11, respectively.

Upcoming Events

Fans can also anticipate the upcoming Loft K Cosmetics Festival 2026AW, featuring more exclusive Korean cosmetics from October 10 to November 13.

Engage in the world of beauty at Loft and experience products that elevate every beauty routine this autumn!