#United States #Energy Efficiency #APTIM #Baton Rouge #Entergy Solutions

APTIM's Impactful Energy Efficiency Campaigns Recognized

In a shining moment for energy conservation efforts, three significant energy efficiency programs administered by APTIM have received the prestigious Hermes Creative Awards. These awards, celebrated for acknowledging excellence in the field of marketing, were granted to Entergy Solutions Louisiana, Entergy New Orleans' Energy Smart, and the Focus on Energy program in Wisconsin.

Recognition and Awards

On June 5, 2025, during an awards ceremony, APTIM highlighted the notable marketing campaigns that have played a crucial role in informing and guiding customers toward effective energy-saving solutions. The honorees include:

• - Platinum Award for Integrated Marketing Campaign - Power of a Penny Campaign (Entergy Solutions)
• - Gold Awards for various categories such as the Communication Campaign for the Peak Time Rebate Pilot Demand Response (Energy Smart) and the editing of Wattson, The Energy Elf on the Shelf (Focus on Energy).
• - Additional awards recognized an email campaign for the Commercial/Industrial Website Launch (Energy Smart) and marketing efforts focused on agricultural solutions (Entergy Solutions).

APTIM's Contribution to Energy Efficiency

Through its comprehensive energy efficiency services, APTIM has enabled different communities to achieve substantial savings on their energy bills—exceeding $1.49 billion in annual costs through a reduction of over 8.8 billion kilowatt-hours. APTIM’s innovative campaigns not only promote energy savings but also emphasize the importance of community engagement in sustainability initiatives.

The programs administered by APTIM include services focused on Home Efficiency Rebates, Home Electrification, Appliance Rebates, and even Solar for All initiatives. As Alex Scott, Vice President of Energy Transition at APTIM, stated, “We are proud to partner with our clients to create programs that create measurable energy savings while fostering stronger communities.” Such initiatives aim to engage community members and encourage them to adopt more sustainable practices.

Ongoing Success and Legacy

APTIM's legacy of innovating energy solutions was further solidified last year when they received a remarkable eight Hermes Creative Awards for similar efforts. This demonstrates not merely a one-off achievement but a continued commitment to excellence in energy efficiency marketing and customer education.

The Hermes Creative Awards are among the longest-standing and most significant creative competitions worldwide, with more than 325,000 entries spanning across 135 countries. This recognition signifies that APTIM's initiatives resonate well beyond local boundaries, impacting a global movement toward sustainable energy practices.

Collaborations and Community Impact

The energy efficiency programs feature collaborations with local authorities and energy providers, such as Entergy Louisiana and Entergy New Orleans, focusing on reducing upfront costs for customers who want to upgrade their energy solutions. Programs such as Energy Smart and Focus on Energy have brought about notable changes in energy consumption at both residential and commercial levels, enabling financial incentives and project implementations that might have otherwise been unfeasible.

For example, Focus on Energy specifically underscores its proactive approach with Wisconsin residents and businesses, ensuring that every potential energy saver is realized and incentivized. This powerful approach sets a benchmark for how energy efficiency programs can function effectively in different states.

In conclusion, APTIM's ongoing commitment to advancing energy efficiency through strategic marketing not only enhances its community's welfare but also provides an insightful model for similar initiatives nationwide. The recognition through Hermes Creative Awards serves as a testament to their innovative approaches and impactful results in the pursuit of energy conservation and community engagement.