#USA #New York #David Yurman #Eiza González #Sculpted Cable

Eiza González as David Yurman's New Global Ambassador

David Yurman, a prominent name in luxury jewelry in America, has made waves in the fashion industry by announcing Eiza González as its latest global ambassador. The Mexican actress and singer joins the ranks of the brand alongside longtime ambassador Iris Law for the Spring 2025 Sculpted Cable campaign.

This exciting collaboration kicks off with a visually stunning campaign set against the backdrop of New York City’s Solomon R. Guggenheim Museum—a landmark that beautifully aligns with David Yurman's iconic Cable design. The campaign tells the story of a modern woman shaping her path against all odds, captured through the creative lens of the renowned fashion photographer Tyrone Lebon and filmmaker Frank Lebon. González expresses empowerment and individuality while showcasing pieces from the Sculpted Cable collection.

Eiza González expressed admiration for creatives like David Yurman, who have paved their paths in the design world. Sharing her own journey, she reflected on the challenges of moving to America from her hometown to build her career, asserting, "It was the best decision I ever made. It’s so important to shape your future."

The iconic Cable design represents strength and connectivity while celebrating endless possibilities. Over the last 50 years, this design has evolved, reflecting ancient art and architecture while embodying innovative and youthful optimism. The new Sculpted Cable collection takes the original helix form of the Cable and transforms it into a wavy pattern, maintaining its dimensional look that has been synonymous with David Yurman’s legacy.

Evan Yurman, the brand's president, highlighted the importance of innovation in their designs, stating, “As a brand rooted in artistry, we always strive to create pieces that are unique and reflective of craftsmanship. This campaign, featuring Eiza in an iconic New York setting, perfectly embodies the collection's intent.”

The Spring 2025 Women’s Sculpted Cable campaign launched today, February 14, on DavidYurman.com and across all global social media channels. This collaboration not only emphasizes Gonzalez’s versatile persona but encapsulates the rich heritage of David Yurman jewelry that couples art with luxury.

As a company founded by David, a sculptor, and his wife Sybil, a painter and ceramicist, David Yurman has always focused on creating beautiful wearable art. Under the creative direction of Evan Yurman, the brand continues to design collections for both men and women, rich in innovation and stunning craftsmanship, with jewelry available in 49 retail locations across the United States, Canada, Hong Kong, and France, as well as more than 300 authorized dealers worldwide. With an introduction of a fresh ambassador like Eiza González, David Yurman reaffirms its commitment to artistic excellence and groundbreaking design, ensuring a bright future for the brand and its artistic endeavors.