#USA #Portland #BankShift #Brand On Banking #embedded banking

BankShift's Revolutionary Step towards Embedded Banking

Introduction
In a groundbreaking development, BankShift, officially known as ShiftCents, Inc., has announced the submission of an international patent application for its innovative Brand On Banking technology. This notable step follows the achievement of non-provisional patent-pending status in the United States in early 2024, solidifying BankShift's dedication to protecting its intellectual property globally. This pioneering technology aims to meet the increasing demand for embedded banking solutions that enhance consumer engagement and loyalty for financial institutions and brands alike.

The Vision Behind BankShift
BankShift is reshaping the financial landscape by empowering financial institutions to white-label their consumer banking products, enabling brands to create unique banking experiences directly within their ecosystem. This seamless integration not only fosters deeper customer relationships but also enhances brand value and loyalty. The proprietary solution provided by BankShift ensures customers can access banking products within non-financial interactions, creating modern and compliant customer experiences.

The embedded banking market is on the brink of transformation, representing a monumental $1.5 trillion global fintech opportunity. Traditional banks and brands are actively seeking ways to embed banking services into their platforms to build better consumer relationships and harness actionable insights from customer data. BankShift uniquely positions itself to address these needs by offering comprehensive solutions that allow for enhanced customer experience management while adhering to regulatory standards.

Statements from Leadership

Rob Thacher, the Founder and CEO of BankShift, expressed his enthusiasm regarding the international patent filing, stating, "We’re excited to take this next step in securing our innovation internationally. Our technology, already patent-pending in the United States, positions financial institutions and brands to build stronger, more personalized consumer relationships while driving significant growth together."

Addressing Market Challenges

Brands are increasingly focused on standing out from the competition by creating financial connections that provide meaningful data insights to drive sales and enhance customer retention. However, many financial institutions claim to lack the modern infrastructure and the necessary expertise to enable embedded banking. This is precisely where BankShift enters, offering a streamlined solution that simplifies the distribution of banking products within environments that are typically non-financial. Despite regulatory complexities, BankShift's approach allows third parties to thrive and improve customer engagement while fostering loyalty through integrated solutions.

Invitation to Collaborate

BankShift extends an invitation to both financial institutions and prominent brands to explore the transformative potential of their embedded banking technology. Financial leaders who consult with BankShift can uncover the vast opportunities to revolutionize their embedded banking offerings and elevate their presence in the market.

A Look Ahead

BankShift operates on a banking-as-a-platform model, integrating adherence to regulatory compliance with innovative strategies for customer engagement. The platform is designed by industry experts focused on digital-first innovation, featuring technology that supports financial institutions in unlocking new revenue avenues while nurturing genuine customer loyalty. By blending financial services with brand experiences, BankShift is set to redefine everyday financial interactions, fostering lasting connections between consumers and their favored brands.

Conclusion

In summary, BankShift’s submission of international patents marks a significant stride in the evolution of embedded banking, promising to set new standards in consumer engagement across various industries. As embedded banking continues to capture market attention, BankShift is well-positioned to lead the charge, accelerating the integration of banking services into everyday experiences for all.

For media inquiries, contact Bernice Gardner, Public Relations, BankShift, via email at [email protected]