Financial Education Program 'Brokori' Wins Prestigious HR Award 2025
Broadrmind Inc., headquartered in Shibuya, Tokyo, has announced that its financial education program, 'Brokori', has received recognition in the professional category of the HR Award 2025, organized by the HR Award Operating Committee with the support of Japan's Ministry of Health, Labour and Welfare.
The program is designed with the purpose of "unleashing the power of finance" to support individuals in achieving their life plans, aligning perfectly with the growing emphasis on human capital management within organizations. The recognition underscores the importance of addressing employees' financial anxieties, which can lead to decreased performance and increased turnover. The 'Brokori' program has been commended for providing continuous support through financial coaching, moving beyond the traditional approach to one-time financial education.
Understanding 'Brokori'
The 'Brokori' program tackles financial well-being from three crucial angles: improving financial literacy, enhancing budgeting skills, and developing life planning abilities.
Key Features:
- - Individual Chat Support: Qualified financial planners offer personalized assistance, addressing questions and actively guiding participants.
- - Integration with Company-Specific Systems: The program can be customized to integrate with existing employee benefits, such as retirement plans, enhancing its accessibility.
- - Practical Tools: Features include budgeting tools and life planning simulations, facilitating the conversion of knowledge into actionable wisdom.
Proven Impact:
The program has been implemented in 13 major publicly listed companies, with significant results:
- - 90% of participants reported an improvement in their financial well-being.
- - Engagement in work efforts increased from 60% to 80%.
- - Financial knowledge comprehension improved by 5.6 times, from 14.3% to 80%.
- - 20% of participants expressed a desire for voluntary consultations with financial planners, leading to tangible behavioral changes.
For more detailed case studies about the program's implementation and outcomes, you can access the official solutions collection here:
Brokori Case Studies.
Societal Significance of 'Brokori'
A study by Professor Takashi Maeno, a leading figure in happiness studies and Dean of Japan's first Department of Well-being, revealed that high financial well-being can deliver an impact equivalent to raising income by 10 million yen. This highlights the substantial role financial stability plays in overall happiness. Furthermore, as outlined by the newly established Financial Education Promotion Organization, there is a national goal to raise financial education participation rates from 7% to 20% over the next five years, emphasizing the importance of workplace initiatives like 'Brokori'.
Broadrmind aims to leverage this award to extend the reach of 'Brokori', contributing to a society where individuals are freed from financial anxieties and can achieve security and prosperity.
What is the HR Award?
The HR Award recognizes outstanding initiatives in human and organizational management. Its goal is to share insights and best practices among HR professionals, fostering growth across companies. Winners of the top awards are determined through votes from members of the Japan HR Association. This year marks the 14th iteration of the awards, solidifying its reputation as one of the most prestigious accolades in the HR domain.
For more information or to cast your vote in favor of 'Brokori', please visit:
HR Award Voting Site. Voting will take place from July 15 to August 4, 2025.
About Broadrmind Inc.
Broadrmind Inc. is dedicated to supporting life planning through innovative financial services. Offering free consultations on a range of financial products—including insurance, securities, and residential loans—through its 'MoneyPro' platform and the 'Brokori' educational program, the company aims to challenge conventional notions in the finance industry. Broadrmind remains committed to implementing a financial framework that prioritizes individual needs, continuously asking, "For whom is finance designed?"
Contact Information: For press inquiries, reach out to our PR team through our official contact form at
Contact Us.