Marshmallow Gauze Success
2025-04-25 05:07:28

Uchino's Marshmallow Gauze® Wins Bestseller Award for 10 Consecutive Years!

Celebrating a Decade of Excellence: Uchino's Marshmallow Gauze®



Uchino Inc., headquartered in Chuo, Tokyo, has achieved a remarkable milestone by winning the Best Seller Award for the Bathroom and Toiletries category at the 2024 Department Store Buyers' Awards, organized by Senken Shimbun. This recognition marks the tenth consecutive year for their innovative product, Marshmallow Gauze®, since its first award in 2015.

What makes Marshmallow Gauze® stand out? This unique fabric is made from 100% cotton and features a patented technology, providing an incredibly soft and lightweight texture. It has garnered praise not only from affluent clients but also from a new generation of customers in their 20s to 40s seeking luxury and comfort in their daily lives. Out of 106 brands nominated by buyers from 25 stores across the nation, Marshmallow Gauze® distinguished itself to clinch the coveted award.

The Appeal of Marshmallow Gauze®



Marshmallow Gauze® is a specialized fabric developed using Uchino's manufacturing techniques, which have earned patents in ten countries worldwide. The fabric is designed to provide a balanced combination of moisture absorption, breathability, and thermal insulation, making it an excellent choice for both domestic and international markets, including partnerships with Takashimaya in Singapore and select shops in the United States.

Key Features of Marshmallow Gauze®


1. Unmatched Softness and Lightweight Feel: The fabric is crafted from meticulously selected cotton fibers, utilizing fewer twists to create a gentle yarn. This results in a luxurious handfeel reminiscent of marshmallows, providing a sensation as if wearing air.
2. Natural Comfort: The innovative fabric works like a natural air conditioner, regulating temperature and humidity to maintain comfort while preventing stickiness and dampness. It guarantees a delightful indoor environment through effective moisture-wicking capabilities.
3. Stress-Free Experience: Compared to traditional double-layer cotton gauze, Marshmallow Gauze® features a three-layer design, significantly reducing skin irritation. Its fluffy, airy texture allows for increased relaxation, enhancing the overall user experience.

Department Store Buyers' Awards Overview



The Senken Shimbun, a leading publication in the fashion business sector, organizes the department store buyers' awards to recognize contributions to the industry. Each year, they celebrate companies, individuals, and organizations that have positively impacted the fashion and retail landscape.

Uchino's Vision and Commitment



Established in 1947, Uchino Inc. has consistently prioritized customer satisfaction and has focused on researching and developing products that enhance daily living. The company has pioneered numerous technologies and products such as family towels, printed towels, and sports towels, including Japan's and the world's first innovations. Today, Uchino aims to broaden its product range while adhering to its corporate vision: "To deliver beautiful, healthy, and relaxing products and services that benefit both people and the environment, contributing to a stress-free society."

The fusion of superior manufacturing techniques and innovative ideas enables Uchino to create a wellness experience that resonates with customers worldwide. They emphasize comfort through products like pajamas and relaxing wear, striving to offer a touch of luxury in every product.

Corporate Information


  • - Company Name: Uchino Inc.
  • - Headquarters: 1-7-15 Horidome-cho, Nihonbashi, Chuo-ku, Tokyo 103-0012, Japan.
  • - Established: August 8, 1947
  • - CEO: Takakuni Uchino, President
  • - Product Range: Towels, handkerchiefs, bathrobes, pajamas, relaxing wear, baby products, and more.
  • - Main Clients: Domestic and international department stores, mass retailers, specialty shops, catalog wholesalers, and e-commerce platforms.

To learn more about Uchino and its offerings, visit their official website at Uchino or check out their online shop here. You can also follow them on their social media platforms: Instagram, Facebook, and Twitter.


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Topics Consumer Products & Retail)

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