AT&T Business Joins Forces with Geoforce for Enhanced Industrial Asset Tracking Solutions

AT&T Business Partners with Geoforce for Industrial Asset Tracking

In a groundbreaking collaboration, AT&T Business is teaming up with Geoforce, a prominent player in industrial asset intelligence, to offer enhanced asset tracking solutions specifically designed for rugged and non-powered industrial equipment. This innovative partnership is set to open new doors for businesses seeking comprehensive asset management capabilities that operate seamlessly in the field.

The integration of Geoforce's asset tracking solutions with AT&T's robust LTE-M network will empower AT&T Business customers to manage their rugged assets in real-time. As enterprises increasingly transition from pilot projects to fully-fledged, standardized platforms, this collaboration positions itself as a crucial development within the expanding Internet of Things (IoT) landscape.

With the increasing maturity of enterprise IoT deployments, organizations are now focused on integrating long-term procurement strategies, connectivity, and comprehensive support models into their operations. Geoforce's platform is designed to cater specifically to distributed, non-powered equipment utilized in remote and challenge-filled environments. By teaming with AT&T Business, Geoforce ensures that customers can access sophisticated asset intelligence capabilities that significantly enhance operational effectiveness.

According to industry analysts, such as Transforma Insights in their 2025 IoT Peer Benchmarking Report, AT&T has consistently ranked as an industry leader in IoT due to its impressive scale, reliability, and readiness for enterprise-level applications. Handling approximately one exabyte—equivalent to one billion gigabytes—of data daily, AT&T Business positions itself among only a handful of Tier 1 networks that can support large-scale enterprise IoT applications.

Geoforce boasts an impressive history of 19 years, providing asset management solutions across various sectors, including oil and gas, construction, military and defense, waste management, and equipment rental operations. Unlike many traditional vehicle telematics providers, Geoforce specializes in an asset-first approach, focusing on non-powered assets such as containers and trailers to optimize jobsite asset management.

The robust hardware offered by Geoforce is specifically engineered to withstand harsh field conditions. Simultaneously, their software platform is tailored to enhance efficiencies and productivity for businesses centered around asset management. This architecture strategically assists organizations in maximizing asset utilization, minimizing losses, streamlining field operations, and efficiently allocating capital across extensive equipment inventories.

James MacLean III, CEO of Geoforce, articulated the significance of this partnership, stating, "The evolution of industrial asset management has reached a stage where attributes like scale, reliability, and alignment with enterprise structures are paramount, just as important as the technology itself. Enterprises are no longer in the experimentation phase but are standardizing their approaches and solutions. Our collaboration with AT&T Business mirrors this shift towards creating components that function cohesively within long-term enterprise systems rather than remaining isolated tools."

As demand grows for asset-native intelligence within the carrier ecosystem, both Geoforce and AT&T Business aim to address the evolving needs of enterprises in this space. Their collaboration reflects a growing commercial interest in standardized, enterprise-grade platforms that are tailored specifically for industrial asset tracking use cases.

With more than 300,000 assets currently being tracked in over 110 countries, Geoforce maintains its dominant position in the global asset intelligence sector. They continually strive to advance GPS tracking solutions tailored for industrial equipment, further solidifying their leadership role in this competitive market.

To learn more about this collaboration and the offerings it enables, visit att.com/business or geoforce.com.

This partnership signifies a notable step forward in the integration of advanced technology into industrial operations, promising significant benefits for organizations across numerous sectors.