#Japan #Tokyo #SEEDER #IROP #Waikau

Comprehensive Support for New Business Development

The WHY HOW DO COMPANY, also known as Waikau, has announced a new beta program that aims to support businesses in their new project development. This service is a collaborative effort with SEEDER and irop, covering everything from the initial research and planning phases to the actual proof of concept (PoC) trials. Leveraging SEEDER's extensive database of over 2,000 trend analysis reports and more than 500 consumer insight studies, along with irop's community of 10,000 beauty-conscious women, this service aims to provide low-risk and cost-effective strategies for emerging companies.

Background of the Service

In recent years, the importance of strategic planning and proof of concept experiments before the market launch of new businesses has gained significantly. Many companies, however, face several challenges: difficulties in creating insight-driven strategies, securing appropriate testing environments, high initial investment costs, and constraints in obtaining authentic customer reactions. To address these obstacles, Waikau has teamed up with SEEDER and irop to deliver a seamless support service that encompasses research and planning all the way to proof of concept implementations.

Two Phases of the Service

Phase 1: Research & Planning

In this initial phase, the focus will be on developing business strategy through consumer research data and trend analysis. Collaboratively spearheaded by SEEDER and Waikau, the service will utilize data-driven strategies to pave the way for new business ventures.

Contributions from SEEDER:

• - Insights into future trends from over 2,000 detailed reports.
• - Deep insights derived from more than 500 groups of consumer data (tribe analysis).
• - Idea generation through the