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Celebrating Strength and Art: Lagunitas Teams Up with Female Tattoo Artists

In a groundbreaking initiative that merges self-expression with artistry, Lagunitas Brewing Company is commemorating International Women's Day with a unique project: a partnership with female tattoo artists across the nation. On March 13, fans will have an exciting opportunity to receive a free tattoo, made possible by the brand, using custom designs inspired by their iconic Millie can art. This endeavor not only highlights the creativity of women in the tattoo industry but also seeks to address the gender imbalance that exists within it.

Since its inception, Lagunitas has emphasized the importance of individuality, and this latest endeavor is no exception. Despite a significant number of tattooed women, a mere 25% of tattoo artists and only 5% of tattoo shop owners are women. Lagunitas aims to change this narrative by supporting female talent and celebrating their contributions to the culture of tattoo artistry. This partnership demonstrates a commitment to empowering women and encouraging fans to wear their art with pride.

The collaboration features custom flash sheets from four talented female tattoo artists, each bringing a unique perspective and style to the table. The selected artists include:

• - Mary Joy Scott (@maryjoytattoo) from San Francisco, whose work is recognized for its bold linework and playful modern illustrations.
• - Amelia Rose (@ameliarose.jpg) based in Los Angeles, renowned for her delicate and detailed fine-line designs that beautifully blend softness with strength.
• - Julia Campione (@juliacampione) from Chicago, known for her character-driven and expressive tattoo art that tells a story.
• - Becca Genne-Bacon (@beccagennebacon) residing in New York City, whose tattoos merge classic influences with contemporary narratives.

Fans interested in securing one of these unique tattoos will need to act quickly, as the first ten appointments at each participating location will be available on a first-come, first-served basis. This initiative is more than just an opportunity to receive a tattoo; it fosters a sense of community, creativity, and celebration of women.

Lagunitas first introduced its Little Sumpin' Sumpin' beer and its memorable Millie can art in 2009, gaining a devoted following due to its exceptional flavor and visual appeal. The return of the Millie design in 2024, enhanced by the current celebration, illustrates the brand's deep connection with its community and the arts.

"Lagunitas has always championed individuality and authenticity. By collaborating with accomplished female tattoo artists, we are not only paying tribute to women who have long been underrepresented but also enhancing self-expression among our fans," said Hannah Dray, CMO of Lagunitas Brewing Company. "Through this artistic partnership, we aim to celebrate, support, and amplify women's voices in the realm of tattoo art, allowing fans to embrace their unique stories through tattooed expressions."

The excitement surrounding this initiative is palpable. Those who wish to participate are encouraged to follow @Lagunitasbeer on social media for updates and more information on booking their appointments. With this initiative, Lagunitas Brewing Company is proving that their commitment to creativity and community runs deeper than just crafting exceptional beer; it's about uplifting voices and celebrating every individual.

Founded in 1993, Lagunitas Brewing Company has evolved from a modest kitchen operation in Northern California to a globally recognized craft beer brand, available in over 38 countries. Their innovative approach to hop-forward brewing has earned them a top spot in the craft beer segment, known for iconic brews like Lagunitas IPA and A Little Sumpin' Sumpin'. As they continue to foster creativity and community, this latest endeavor is a testament to Lagunitas’ ethos: Quality, Creativity, and Community.

For more information about this initiative and to explore more of what Lagunitas Brewing Company has to offer, visit www.LAGUNITAS.com.