Discover Halifax Joins Forces with GuideGeek to Launch AI Travel Assistant for Tourists

Discover Halifax Teams Up with GuideGeek for AI Travel Genius



In an exciting development for travelers planning a visit to the Halifax Regional Municipality (HRM), Discover Halifax has announced a partnership with GuideGeek to launch an AI travel assistant, aptly named Halifax AI. This cutting-edge technology is designed to offer immediate answers to all travel and tourism-related inquiries about the Halifax area, ensuring that visitors have a smooth and informative experience.

The Power of AI in Travel


Halifax AI utilizes the advanced artificial intelligence technology developed by Matador Network to provide tailored travel tips, suggestions for itineraries, and links to local businesses and activities. By leveraging data from Discover Halifax, along with more than 1,000 integrations for travel information from GuideGeek's award-winning systems, this AI-driven assistant promises to enhance the travel experience significantly.

Matador Network's CEO, Ross Borden, highlighted the collaborative effort involved in the project, ensuring that the content generated by the AI is inclusive and diverse. The AI balances recommendations between urban attractions and rural adventures while also emphasizing the cultural contributions of underrepresented communities, including Mi'kmaq, 2SLGBTQIA+, and African Nova Scotians.

Ensuring a Comprehensive Travel Experience


Clare Tidby, Vice President of Marketing and Visitor Experience at Discover Halifax, expressed enthusiasm about the launch of Halifax AI. She noted that the AI incorporates a wealth of information available on discoverhalifaxns.com, such as guides, maps, and listings of local businesses. This ensures that the responses it generates are not only well-rounded but also reflective of the region's unique offerings.

To access Halifax AI, travelers can simply visit discoverhalifaxns.com and click on the chat icon located in the bottom-right corner of the website. They can ask the AI various questions, whether it’s about crafting a complete itinerary based on their interests and budget or seeking specific recommendations, such as coastal hikes or glamping options.

Joining the Movement


The introduction of Halifax AI places Discover Halifax alongside other destination marketing organizations (DMOs) in Canada and around the world that have adopted similar AI tools. Other notable examples include Destination Toronto, Travel Manitoba, and Tourism Richmond, as well as international DMOs from countries like New Zealand, Greece, and the United States.

The goal of this initiative is not just to provide answers but also to enrich the travel experience by connecting visitors with the local culture and community. By embracing this innovative technology, Discover Halifax is poised to redefine how tourists interact with the region, showcasing the best experiences Halifax has to offer.

About Discover Halifax


Discover Halifax is a non-profit organization dedicated to maximizing the economic and social benefits of the tourism sector for those residing in and visiting the Halifax Regional Municipality. Through effective planning and collaboration with industry partners, it aims to shape the future of tourism in the region while promoting what makes Halifax unique on the global stage.

About Matador Network


Matador Network is recognized as the leading media brand for modern adventurers, and its creation, GuideGeek, has earned accolades for being an innovative AI travel companion. With a social media following exceeding 15 million, Matador has gained prominence through its compelling travel articles, city guides, and original streaming content, which collectively generate over 140 million views each month. The GuideGeek AI platform currently serves over one million consumers and powers customized conversational AI for numerous travel brands worldwide.

Topics Travel)

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