#United States #San Francisco #Hyundai Motor #Euisun Chung #Physical AI

Hyundai Motor Group Unveils Vision for Physical AI at AI Summit

On July 25, 2026, at the San Francisco AI Summit, Hyundai Motor Group's Executive Chair, Euisun Chung, presented the company's innovative roadmap for embracing Physical AI. The gathering featured around 150 participants, ranging from business executives to technology leaders and students, all keen to explore how Hyundai plans to transition beyond traditional automotive manufacturing.

Expanding Beyond Automotive Manufacturing

Chung emphasized that Hyundai is pushing the boundaries of its operations to emerge as a leader in Physical AI, which encompasses sophisticated robotics, autonomous systems, and AI-driven manufacturing setups. He stated, “We are evolving beyond the traditional boundaries of automotive manufacturing to become a Physical AI solution company.” This ambition includes not only enhancing vehicles but also redefining entire urban environments through integrated AI systems.

The Vision and Strategy for Physical AI

Hyundai's vision is to establish integrated intelligence across city infrastructures, transforming not just intelligent devices like cars and robots but also logistics and manufacturing operations. This involves using a data flywheel system that connects real-world data with continuous AI model improvements to create a seamless operational flow.

The plan also mentions collaborations with major tech companies like NVIDIA and Waymo, alongside Boston Dynamics' partnership with Google DeepMind to ensure a strong foundation for innovation. Chung highlighted, “Our partnerships aim to cultivate a new innovation ecosystem for the Physical AI era.”

Partnerships to Propel Innovation

1. Collaboration with NVIDIA: Hyundai plans to enhance its manufacturing processes by integrating NVIDIA's AI capabilities into their operations. This partnership includes the development of a Robot Reference Platform and investment in AI talent, aimed at boosting Korea’s tech ecosystem.

2. Strengthening Ties with Waymo: Their collaboration focuses on advancing autonomous driving technologies. Hyundai anticipates producing specifically modified IONIQ 5 vehicles in their metaplant in Georgia, ensuring safety and functionality in the autonomous sector.

3. Working with Google DeepMind: Through their partnership with Boston Dynamics, Hyundai aims to develop humanoid robots capable of complex tasks and effective human collaboration in real-world scenarios.

Building an Open Ecosystem

To solidify its Physical AI aspirations, Hyundai is establishing a Robot Reference Platform in collaboration with NVIDIA. This initiative will support universities and startups by providing standardized tools to innovate and foster talent in Physical AI technologies. In addition, Hyundai is investing heavily in projects such as the Saemangeum AI Valley, which aims to be a hub for AI and robotics development in South Korea.

Future Investments

Hyundai's commitment extends to investing approximately KRW 9 trillion in the Saemangeum region and KRW 42 trillion in advanced industrial hubs across the Yeongnam area over the next decade. This extensive investment is designed to enhance data and energy infrastructure, and boost robotics production, thereby creating jobs and stimulating economic vitality.

In conclusion, Hyundai Motor Group's vision for Physical AI marks a significant step towards redefining not just their business model but the very fabric of urban living. By harnessing technology and strategic partnerships, Hyundai is positioning itself at the forefront of the new AI-driven era. This journey, as highlighted by Euisun Chung, is more than just technological advancement; it is about creating sustainable and intelligent ecosystems for future generations.