#Germany #Herzogenaurach #GLO Brands #safety footwear #ADIDAS PRO WORK

Introduction to ADIDAS PRO WORK

In a bold move to redefine safety footwear, adidas and GLO Brands B.V. have recently unveiled ADIDAS PRO WORK, a pioneering footwear collection that harmonizes performance, protection, and contemporary style tailored for today’s diverse workforce. Set to debut in August, this innovative line seeks to meet the evolving requirements of professionals operating in various challenging environments, including logistics, manufacturing, and transportation.

A New Standard in Workspace Safety

With an increasing demand for safety gear that doesn’t compromise on comfort and style, ADIDAS PRO WORK responds to the need for footwear that can seamlessly transition from off-duty to on-duty. Workers today prefer safety solutions that not only safeguard but also reflect their personal style. The ADIDAS PRO WORK collection blends the renowned adidas sports DNA with certified safety features, creating a footwear range that stands out in both functionality and aesthetics.

General Manager of GLO, Lauren Mooney, emphasized, "We've listened to the workers who already wear adidas outside of work, and we have delivered a comprehensive launch collection of certified safety footwear, for them to bring the same style and individuality to the job site too." This collection includes specialized models for women, designed with a precise fit that acknowledges the diversity of the workforce.

Features that Enhance Everyday Performance

The strength of the ADIDAS PRO WORK footwear lies in its thoughtful design and purposeful technology. The collection focuses on ergonomics to ensure reliable comfort during long work shifts, making it suitable for workers facing a variety of conditions—from clean, predictable indoor environments to unpredictable outdoor settings. Each pair integrates advanced technologies aimed at delivering optimal protection and performance, ensuring safety is never an afterthought.

A significant aspect of the design is the 360-degree brand recognition achieved through the iconic three-stripe branding, which ensures that the footwear remains recognizable from any angle—whether it’s climbing ladders or kneeling down to work. This thoughtful design adds to the assurance that wearers are not only safe but also stylish.

Safety Meets Innovation

The ADIDAS PRO WORK line is noteworthy for its ESD-certification and metal-free composition, making it a fit for sensitive work environments where electrical hazards are a concern. The lightweight structure, featuring a textile anti-penetration insole and fiberglass toecap, significantly reduces fatigue, allowing users to work effectively over extended periods. Additionally, select models integrate a Pressure Equalizer, designed to cushion the midfoot and alleviate pressure during prolonged kneeling or crouching.

As it stands, the ADIDAS PRO WORK range will retail from €100 to €150 and will be available at selected retailers across Europe starting in August. This strategic release shows adidas's commitment to continuous innovation in the realm of personal protective equipment (PPE), providing essential solutions that blend seamless performance with modern style.

About adidas and GLO Brands

adidas is a leading name in the global sporting goods industry, renowned for its innovation and commitment to excellence. Headquartered in Herzogenaurach, Germany, the company employs roughly 65,000 people worldwide and reported revenues of €24.8 billion in 2025. Meanwhile, GLO, a segment of Bunzl plc, specializes in supplying high-quality personal protective equipment and safety solutions worldwide, ensuring compliance and innovation to meet market demands.

Conclusion

With the launch of ADIDAS PRO WORK, adidas and GLO Brands are set to change the landscape of safety footwear, ensuring that employees are outfitted with shoes that not only meet safety regulations but do so without sacrificing style or comfort. As we look towards the future of workplace safety, this collection represents an exciting step forward in protecting workers while allowing them to express their individuality on the job site.