#United States #Medical Devices #Draper, Utah #Ortho Development #Brice Bedke

Ortho Development Welcomes Brice Bedke as Vice President of Marketing

Ortho Development Corporation (ODEV), a leading designer and manufacturer of orthopedic implants and surgical instruments, has made headlines with the recent appointment of Brice Bedke as the new Vice President of Marketing. This is an exciting time for ODEV, as they aim to expand their market presence and continue innovating in the orthopedics field.

A Leader with Proven Experience

Brice Bedke brings more than 19 years of invaluable experience to Ortho Development, particularly in the orthopedic sector. His expertise spans various global marketing initiatives, having previously held senior leadership positions at notable MedTech firms, including Stryker and Zimmer Biomet. Bedke's extensive background and proven track record of success in building high-performing teams, launching product innovations, and driving commercial growth make him a fitting choice for his new role.

As he steps into this pivotal position, Bedke will focus on guiding Ortho Development's marketing strategy to solidify the company’s brand presence and support its commercial expansion.

Insights from Leadership

Greg Larson, President of Ortho Development, expressed enthusiasm about Bedke's appointment, stating, “As we continue to expand our commercial footprint and invest in customer-focused programs, Brice's strategic approach and extensive industry expertise will play an important role in enhancing our product portfolio and accelerating market growth.” This sentiment captures the high expectations and excitement surrounding Bedke’s potential contributions to the company.

In response to his appointment, Bedke shared, “I am excited for the opportunity to join Ortho Development during this pivotal period of growth and evolution. This team has spent decades building a strong product foundation and cultivating trusted partnerships with surgeons and distributors. I look forward to building on that momentum as we continue to innovate and enhance clinical efficiency.”

A Track Record of Success

Prior to his role at Ortho Development, Bedke demonstrated exceptional leadership at Stryker, where he served as Vice President of Knees and Director of Global Upstream Marketing for Upper Extremities. His leadership played a significant role in supporting the development and launch of major product initiatives, expanding surgeon-facing programs, and driving organizational transformation. This experience positions him uniquely to handle the challenges and ambitions that come with elevating ODEV’s marketing strategy.

Since its inception in 1994, Ortho Development Corporation has established a solid reputation in the orthopedic medical device industry, particularly for hip and knee joint replacements. Headquartered in Draper, Utah, the company prides itself on delivering high-quality, reliable products and fostering strong relationships with healthcare professionals. The addition of Bedke to the executive team signals an exciting phase that could potentially accelerate the innovation cycle and further enhance customer experiences across orthopedic solutions.

Looking Ahead

Ortho Development appears poised for significant growth under Bedke's marketing leadership. With a clearly defined strategy focusing on brand positioning and customer engagement, the company is set to deepen its impact in the orthopedic space and build on existing success.

For more information about Ortho Development and its commitment to quality and innovation in orthopedic care, visit their website at www.odev.com. There, you’ll find comprehensive resources and insights into their product offerings, partnerships, and dedication to improving patient mobility.

In summary, Brice Bedke’s appointment as Vice President of Marketing is not just a new title; it represents a forward-thinking strategy to enhance Ortho Development's footprint in the orthopedic market while fostering innovation and customer connectivity.