#None #Vineyard Vines #Jeep® #Capsule Collection

Vineyard Vines x Jeep®: Celebrating Americana Spirit

On June 4, 2026, Vineyard Vines, the beloved American lifestyle brand known for its cheerful pink whale logo, proudly launched its second collaboration with the iconic Jeep® brand. This new limited-edition capsule collection is a celebration of the shared values of freedom, adventure, and optimism that both brands epitomize, perfectly encapsulating the essence of the American summer.

The collection is now available online at vineyardvines.com and in stores, honoring the deep-rooted relationship that has flourished between the Murray brothers, Shep and Ian, co-founders of Vineyard Vines, and Jeep, a connection that predates the brand's inception. It evokes a nostalgic spirit of adventure through stylish designs that appeal to men, women, and children alike.

The Journey Begins

Vineyard Vines, which first started its journey on the picturesque Martha's Vineyard, is almost synonymous with summer road trips, beach outings, and Independence Day celebrations. This partnership not only commemorates the anniversary of Vineyard Vines but also aligns with Jeep's 85th anniversary, further emphasizing their mutual ethos.

The launch date marks an important milestone as both brands continue to capture the spirit of Americana. This collection offers a range of products designed for summer enjoyment, celebrating the outdoor lifestyle that both brands advocate. With styles that blend classic Americana with a contemporary coastal vibe, the collection is crafted for those who love exploring nature, whether on land or at sea.

A Shared Legacy

Shep and Ian Murray's relationship with Jeep began over two decades ago. In July 1998, the brothers packed their Jeep® Wrangler with neckties they had designed, embarking on a entrepreneurial journey that would lead to the birth of Vineyard Vines. Fast forward nearly thirty years, and Jeep remains an integral part of their brand story, representing freedom and the adventurous spirit they cherish.

In reflecting on their journey, Shep stated, “Jeep vehicles have always been a part of our family's journey for generations. From our grandpa's dog named Jeepy to our dad hunting in a Willys on Martha's Vineyard, Jeep 4x4's have always been there for us.” This sentiment resonates deeply with the core values of Vineyard Vines, where freedom is synonymous with the American dream of exploration.

Ian Murray shared, “Both the Jeep brand and Vineyard Vines represent the spirit of adventure and chasing the American Dream. We are excited to offer this new collection, blending our stories into a wider narrative that reaches beyond just products.”

A Successful Reunion

The partnership was rekindled after a successful initial collaboration in 2024, which included a custom Jeep® Gladiator giveaway that traveled across the country. The tremendous enthusiasm for that collaboration motivated both brands to create something even more special this time.

According to Robin Freed James, Head of Merchandising and Licensing at Stellantis,