#Spain #Madrid #VARTA Automotive #Car Technology #battery selection

VARTA's Innovative Color-Coded Battery Range

VARTA Automotive has recently launched a new and exciting range of products that aims to streamline the selection process of batteries for retailers, workshops, and fleet operators. This revolutionary color-coded system simplifies how users choose the right battery, catering to the complexities of modern vehicle requirements. By enhancing clarity and usability, VARTA strengthens its position as a leader in low-voltage battery technology.

A New Era for Battery Selection

As vehicles become increasingly sophisticated with advancing technologies, the need for diverse battery solutions is more important than ever. VARTA recognized this gap and has effectively responded by introducing a new system that categorizes batteries based on their intended applications and performance characteristics. The newly structured product lineup includes:

• - SLI (Starting Lighting Ignition) - Blue Label: This battery guarantees reliable starting power for conventional vehicles, serving as a dependable option for everyday users.
• - EFB (Enhanced Flooded Battery) - Silver Label: Designed for vehicles with higher energy demands, it boosts performance, ensuring that energy-intensive components operate without issue.
• - AGM (Absorbent Glass Mat) - Gold Label: Tailored for advanced applications such as Start-Stop systems and other high-demand environments, this battery caters to commercial vehicles and electric hybrids (xEVs).
• - Lithium-Ion - Orange Label: A new addition targeting leisure applications and off-grid usage, this battery provides superior energy storage capabilities while offering intelligent connectivity via Bluetooth for easy monitoring and management.

With this clear labeling system, selecting the appropriate battery becomes more intuitive, helping both customers in retail settings and online shoppers avoid confusion and make informed choices.

Market Insights from VARTA's Leadership

Theres Gosztonyi, Vice President of Aftermarket EMEA at Clarios, emphasized the significance of these enhancements, stating, "We are not just simplifying battery selection with this new range; we are also setting a new standard in the aftermarket space. Customers can now navigate through our lineup more fluidly, enabling informed choices that maximize vehicle performance and reliability.” This profound commitment to both innovation and customer satisfaction demonstrates VARTA's dedication to serving the changing automotive landscape.

Advanced Technology for Modern Demands

With the demands of modern vehicles continuously evolving, VARTA has introduced various advanced battery types that promise efficiency and enhanced performance. The latest EFB H9 and AGM H3 models are engineered with improved energy efficiency and longevity, ensuring they meet the overarching needs of contemporary vehicles. For industrial applications, improvements in the VARTA ProMotive series offer specifically designed batteries that support low-voltage systems common in today’s trucks and commercial vehicles. A new AGM type B will soon be launched in fall 2025 to further bolster performance and reliability.

Recognizing the rise of digital lifestyles and the move away from grid connections, VARTA has released a premium range of Li-Ion batteries ideal for camper vans, caravans, and marine applications. These new batteries deliver double the usable energy compared to conventional lead-acid options, exceeding 3,000 cycles in durability, being 45% lighter, and providing smart connectivity through Bluetooth.

The accompanying VARTA Li-Ion Battery Check App provides real-time insights into battery status, including charge levels and usage data, enhancing the consumer experience and encouraging proactive maintenance.

Supporting the Automotive Industry

VARTA continues to support its partners across the automotive sector with tailored services. Retailers benefit from an enhanced in-store experience and clear customer guidance, while workshops can utilize the VARTA Battery Finder for accurate battery selection. The VARTA Training Academy offers state-of-the-art educational resources to keep workshops informed about the newest technologies. Furthermore, fleet operators have access to the VARTA Fleet Program, providing tailored support and purchase options, while the Total Cost of Ownership (TCO) calculator assists with investment optimization by analyzing battery performance and profitability.

VARTA's new product lineup further underscores its commitment to facilitating battery selection and delivering market-leading performance. Whether for workshops, retailers, or adventure enthusiasts, finding the right battery has never been easier. For more details, visit VARTA Automotive.

About Clarios

Clarios stands as the global leader in advanced low-voltage battery technologies for mobility. Its battery solutions empower nearly every vehicle type and are found in one out of every three vehicles on the road today. With approximately 18,000 employees across more than 100 countries, Clarios brings extensive experience to aftermarket partners and original equipment manufacturers and emphasizes reliability, safety, and comfort in everyday life. The company is dedicated to sustainability, advocating for best practices within the industry while ensuring 100% of its products sold are recyclable, recycling an astounding 8,000 batteries an hour through its network.