Understanding the Landscape of Cryptocurrency Investment in Japan
In recent years, cryptocurrency investing has garnered significant attention, especially with Bitcoin reaching an all-time high of approximately $110,000 on May 22, 2025. This surge in interest is influenced by institutional investments and various governments' strategic holding policies. However, the sector is also facing challenges, notably increased cybersecurity threats exemplified by the cyberattack on the prominent exchange, Bybit, in February 2025.
Against this backdrop, the Web3 media outlet Mediverse, operated by For-it Co., conducted a survey exploring the interests and concerns surrounding cryptocurrency investments among Japanese citizens aged 20 and older. Here are the key findings from the research conducted on June 2, 2025, involving 500 participants nationwide.
Interest in Cryptocurrency Investment
In response to the question about their willingness to invest in cryptocurrencies, 23.6% of respondents expressed a desire to do so, indicating that approximately one in four individuals are positive about cryptocurrency investments. Notably, this interest varies significantly by gender and age group. For instance, among those in their 50s, 34% of men are interested compared to only 6% of women, showing an almost six-fold difference.
Furthermore, when examining investment interest by household income, over 41.4% of households earning over ¥10 million ($91,750) showed interest in investing in cryptocurrencies, compared to just 16.7% of households with income below ¥3 million ($27,000).
Factors Influencing Interest
When participants were asked about what aspects of cryptocurrency investment they found appealing, the majority (66.4%) reported having no interest at all. However, among those who expressed interest, 19.8% thought cryptocurrencies might increase in value over time, and 10.4% were intrigued by Bitcoin due to its frequent media coverage. Additionally, 9.2% appreciated the convenience of being able to trade 24/7.
The gender divide is evident here as well, with over 75.6% of women stating they had no interest compared to 57.2% of men. Interestingly, both genders agreed that the potential for future value increase was the leading attraction.
When analyzed by age, younger respondents in their 30s displayed the highest interest in future value potential (28.0%), while interest among those in their 60s dropped to 14%. This trend correlates with income, wherein a clear pattern shows an increase in interest concerning value increase along with rising household income.
Concerns Regarding Cryptocurrency Investment
On the flip side, when inquired about their concerns regarding cryptocurrency investment, the most significant worry was the fear of financial loss, with over half of the respondents indicating this as a primary concern. Following this were concerns regarding cybersecurity, with 37.0% of participants worried about fraud and hacking, while 19.4% were unsure about where to find reliable information.
Both genders shared similar concerns regarding the risk of financial losses. However, women demonstrated a slightly higher level of apprehension, with over 60% identifying financial loss as a primary concern. The threat of cybersecurity also resonates equally across genders, illustrating a significant area for focus among potential investors.
Across all age groups, the fear of financial loss dominated the concerns, particularly pronounced among the elderly, where approximately 67.0% reported this concern. Moreover, worries regarding cybersecurity emerged more prominently among older respondents, with a threefold difference noticed between those in their 20s and those in their 60s.
Conclusion
The survey results shed light on the varying attitudes toward cryptocurrency investments based on gender, age, and income. While expectations for future value growth are predominantly held by men, younger individuals, and high-income earners, worries about financial loss and security remain universal concerns.
As cryptocurrencies draw attention as a new investment avenue, enhancing the availability of trustworthy information and establishing a secure trading environment may encourage hesitant investors to step into the market. Mediverse is committed to delivering updated information and resources on cryptocurrency, aiming to support the growth of this sector in Japan.
For past survey results, visit
Mediverse Survey Results.
About Mediverse
Launched in April 2022, Mediverse, managed by For-it Co., aims to provide beginner-friendly insights into cryptocurrency, NFTs, and decentralized finance to stimulate growth in this emerging market. For more information, visit
Mediverse.
Company Information
- - Company Name: For-it Co., Ltd.
- - Location: Shibuya-ku, Tokyo, Japan
- - Capital: ¥10 million (as of April 2024)
- - Business Scope: Affiliate platforms, global marketing, influencer platforms, application promotion and development, media, and CRM services.
For inquiries, feel free to contact: 03-5728-5865 or email
[email protected].