Saera's Upcycling Project 'Remorph' Begins: Transforming Broken Umbrellas into Unique Bags

Saera's Innovative Upcycling Project: 'Remorph'

The umbrella manufacturer Saera Co., Ltd., headquartered in Minato, Tokyo, is set to launch a groundbreaking upcycling initiative called 'Remorph' on April 24, 2026. This project aims to tackle the pressing issue of waste generated by broken and discarded umbrellas by transforming them into valuable new products. As part of this endeavor, Saera will introduce two unique items: an umbrella bag, priced at 5,060 yen, and a pouch at 2,860 yen. Both products will be available for purchase on the company’s e-commerce site.

Through the use of advanced technology and expertise honed over years in the umbrella industry, Saera aims to contribute to a sustainable society not only by creating but also by recycling materials.

The Motivation Behind 'Remorph'

The problem of umbrella consumption and waste in Japan has become a severe social issue, raising environmental concerns. Saera has been actively addressing this challenge by offering durable and repairable umbrellas that resist breakage, helping to promote a culture of sustainability rather than disposable products. However, even high-quality manufacturing processes inevitably produce fabrics discarded due to minor blemishes or imperfections that cannot meet sales standards. In response to this waste, Saera has initiated the 'Remorph' project, breathing new life into these valuable materials and creating unique, one-of-a-kind products. This marks a new commitment by Saera towards realizing a sustainable society.

Understanding 'Remorph'

The name 'Remorph' is derived from the words 'Re' (again) and 'Morph' (to transform), encapsulating the essence of the project: to change the form of discarded materials through upcycling. The project involves gathering unwanted umbrellas and converting them into new, stylish accessories. Saera expects to expand the 'Remorph' brand into a series of products in the future.

Unique Characteristics of the First Project

A standout feature of the first phase of the project is the unique appearance created through heat-pressing techniques. Various umbrella fabrics are layered together and subjected to heat and pressure, resulting in the creation of a new fabric that displays an unexpected mix of colors and patterns. Each time a product is made, it embodies a different combination, ensuring that no two pieces are identical, providing customers with truly unique, one-of-a-kind items.

Product Lineup

Umbrella Bag

- Size: Approximately 13 x 71 cm
- Price: 5,060 yen (including tax)
- Features: Ideal for carrying umbrellas or parasols, made from waterproof fabric for comfort even on rainy days.

Pouch

- Size: Approximately 21 x 14.5 cm
- Price: 2,860 yen (including tax)
- Features: Perfect for storing small items or cosmetics, designed for everyday convenience.

About Saera Co., Ltd.

Saera continues to create new values and raise awareness regarding the challenges of umbrella waste. The company is devoted to confronting the growing waste issues associated with umbrella consumption by producing durable, high-quality umbrellas that are sustainable and unique. Moreover, Saera regularly holds workshops for children to teach them about social issues related to umbrellas and the structure of these everyday objects using umbrella-making kits, nurturing a mindset that values caring for possessions.