Grounds Uncanny Valley
2025-09-22 04:47:02

Exploring the Uncanny Valley: Grounds' 25-26 A/W Collection Launch

Introducing Grounds' 25-26 A/W Collection: 'Uncanny Valley'



Footwear brand Grounds, operated by FOOLS Co., Ltd. and based in Shibuya, Tokyo, launches its latest collection for Autumn/Winter 2025-26 titled 'Uncanny Valley.' This collection is now available through the official online store, flagship stores, and various wholesale partners.

The Theme of 'Uncanny Valley'


The 'Uncanny Valley' theme encapsulates the unsettling tension between fantasy and reality. This season's collection was unveiled in a runway format during Paris Fashion Week, presenting an intriguing exploration of this concept. The seasonal theme links deeply with the brand's philosophy, 'LEAP GRAVITY,' which aims to transform the relationship between humans and gravity (the earth), thereby expanding the conceptual universe of Grounds.

This season, styling harmonizes futuristic elements with classical materials, creating a deliberate aura of casualness infused with an unexpectedly captivating character. Garments are designed with a mundane yet artistic perspective, prompting reflections on everyday aesthetics while challenging conventional fashion norms. By juxtaposing the surreal and the commonplace, the collection crafts a world where reality and fantasy coexist, making a bold leap into a new dimension of visual and sensory experiences.

Featured Footwear of the Collection


Among the standout pieces is the SKYSCRAPER LOOSE SOCKS KNIT, showcasing a sculptural outsole inspired by Japanese high school culture. The design's draped knit upper adds volume, presenting a loose and slouchy silhouette. Here are some key details:
  • - Item Name: SKYSCRAPER LOOSE SOCKS KNIT
  • - Price: ¥55,000 (incl. tax)
  • - Available Sizes: 22cm - 26cm
  • - Release Date: September 27

Other exciting items include:
  • - SKYSCRAPER SPINA
  • - Price: ¥90,200 (incl. tax)
  • - Sizes Available: 22cm - 29cm
  • - Release Date: October 25

  • - SKYSCRAPER BEAR SLIPPERS
  • - Price: ¥96,800 (incl. tax)
  • - Sizes Available: 24cm - 25cm
  • - Release Date: October 25

  • - CRYSTAL MELI-MELO
  • - Price: ¥238,700 (incl. tax)
  • - Sizes Available: S (22cm - 25cm), M (26cm - 27cm), L (28cm - 30cm)
  • - Release Date: October 25

  • - MOOPIE T MARY JANE
  • - Price: ¥36,900 (incl. tax)
  • - Sizes Available: 22cm - 26cm
  • - Release Date: September 27

Collaboration with Sinéad O'Dwyer


Grounds is also thrilled to announce its second collaboration with London-based designer Sinéad O'Dwyer. This partnership features a unique boot style, leveraging Grounds’ popular MOOPIE outsole, unveiled at the London Fashion Week for the 2025-26 Autumn/Winter collection.

Sinéad O'Dwyer, who launched her self-named brand in 2021 and was recognized as an LVMH Prize nominee this year, merges soft sensuality with strength in her designs. Her stories resonate with personal emotions and prioritize luxury, sustainability, and innovative craftsmanship designed for women of all body types.

About Grounds


Grounds stands out with its motto, 'LEAP GRAVITY,' focusing on impactful transformations in the relationship between humans and gravity. Launched at Paris Fashion Week in 2025 S/S, the brand has successfully penetrated 22 countries with 145 stores worldwide.

To explore more, visit the official Grounds online store at grounds-fw.com and follow their journey on Instagram at grounds.official.

Conclusion


With the launch of the 'Uncanny Valley' collection, Grounds continues to push the envelope of footwear design, inviting wearers into a realm where fashion transcends the ordinary—inviting exploration and embracing the unexpected.


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Topics Consumer Products & Retail)

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