#Japan #Osaka #WordPress #XServer #XWRITE

Xserver Co., Ltd. Revamps Xwrite Brand Logo and Official Site

On November 25, 2025, Xserver Co., Ltd., located in Kita-ku, Osaka, officially announced a comprehensive renewal of the brand logo and website for its WordPress theme, Xwrite. Alongside this, the company has also unveiled six new design templates (block patterns). Notably, the logo has transitioned from 'XWRITE' to the more visually appealing 'Xwrite'. This major update marks a new chapter for the brand, evolving from its original focus on blog creation to accommodate a wider range of applications, such as corporate sites, store sites, and portfolios.

Background of the Renewal

Since its launch in 2022, Xwrite has gained popularity among users as the leading WordPress theme for blog management. The company has consistently improved its features under the motto, 'Easily write blogs, even for beginners!'. However, recent shifts in the WordPress ecosystem have revealed that user needs have significantly evolved. It's become increasingly common to use WordPress for purposes beyond blogging, including corporate sites, stores, brand sites, and portfolios.

Given these market changes, Xserver decided to redefine its brand concept. The goal was to transcend its blog-centric identity and support general site creation, prompting this comprehensive renewal.

Main Renovation Elements

1. Revamped Brand Logo
The new logo design eliminates the previous pencil motif, distancing itself from a blog-specific image. The logo now reflects reliability and professionalism more clearly. Additionally, the brand name has been changed to 'Xwrite', enhancing its readability.

2. Complete Website Overhaul
The official site has been entirely revamped, featuring a design that emphasizes 'Creating your ideal site easily'. The site layout and design have undergone substantial revisions. These changes aim to reinforce the trustworthiness of the Xserver brand, creating an impression suitable for corporate users.

Visit the Official Xwrite Site

3. Introduction of Six New Block Patterns
Xwrite offers easily accessible design templates (block patterns) that allow users to apply beautifully crafted designs to their sites via simple copy-and-paste actions. In conjunction with this renewal, six new block patterns have been released, catering to various industries and website objectives. The company plans to continuously expand its collection of block patterns in the future.

What is Xwrite?

Xwrite is a WordPress theme developed and sold by Xserver Co., Ltd., the provider of Japan's No.1 rental server service. As of April 2025, it has surpassed 16,000 downloads, indicating its popularity among users. An internal professional team is dedicated to its development and maintenance, ensuring regular and stable updates for long-term reliability. Additionally, a comprehensive support system, including manuals and forums, allows users – especially beginners – to confidently start creating their own websites.

Company Overview

• - Name: Xserver Co., Ltd.
• - Headquarters: 32F, Gran Front Osaka Tower A, 4-20 Ofukacho, Kita-ku, Osaka, Japan
• - CEO: Naoki Kobayashi
• - Established: January 23, 2004
• - Capital: 100 million yen (including capital reserves)
• - Business Areas: Cloud infrastructure services, web application system development, and other internet-related services
• - Website: Xserver Official Site

Xserver continues to adapt to the evolving web creation demands, ensuring users have access to innovative tools and features that simplify website building.