Cascades Inc. Launches 100% Recycled Paperboard for Sustainable Packaging Solutions

Cascades Inc. Launches 100% Recycled Paperboard

In a significant stride towards sustainability, Cascades Inc. has unveiled its latest innovation, Cascades lithoURB, a paperboard made entirely from recycled materials. This new product is specifically designed to cater to the increasing market demand for high-quality lithographic printing applications in corrugated and folding carton packaging. As consumers and businesses alike grow more environmentally conscious, the need for sustainable packaging solutions has never been more pressing.

Cascades lithoURB stands out in the competitive landscape of packaging materials, thanks in part to its excellent visual quality that faithfully embodies the authentic characteristics of recycled brown paperboard. Unlike virgin fiber materials, this innovative paperboard contributes to a circular economy, ensuring both mechanical performance and processing efficiency are maintained without compromise.

This breakthrough solution is not only robust but also aligns seamlessly with the values of companies committed to environmental responsibility. It is particularly beneficial for businesses in sectors such as food processing, beverage, produce, and consumer goods, who strive to reflect their commitment to sustainable development in their packaging choices.

Unique Selling Points

Cascades lithoURB packaging is versatile enough to support brands that market their products as eco-responsible, organic, artisanal, or ethical. Importantly, it can be certified as either FSC® Mix or 100% recycled, and it has received pre-qualification as recyclable by How2Recycle®. Furthermore, it meets BRCGS food safety standards, making it an excellent choice for food-related businesses searching for packaging solutions that adhere to safety and sustainability principles.

Hugues Simon, the President and CEO of Cascades, emphasizes the importance of eco-friendly packaging in the consumer decision-making process. He asserts, "By meeting market demand for sustainable products, Cascades strives to maintain its position as a leader in sustainability." This recognition illustrates the company's commitment to not just adapting to market trends, but actively shaping them.

In addition to consumer benefits, Cascades lithoURB packaging also aims to help brands distinguish themselves in the North American market. Jean-David Tardif, Executive Vice-President of the Packaging sector at Cascades, noted that this innovative paper solution enables brands to create impactful packaging that resonates with environmentally-conscious consumers.

Industry Recognition

The launch of Cascades lithoURB has already garnered accolades within the industry. It was awarded The Shelby Report's Sustainability in the Food Industry Award and has been recognized as a finalist in the Retail Council of Canada's inaugural Retail Sustainability Awards in multiple categories, including Innovative Sustainable Product and Packaging Design, as well as Recycled Content Adoption.

As Cascades continues to innovate, its commitment to creating products that benefit not only customers but also the environment remains steadfast. Founded in 1964, Cascades employs nearly 9,000 individuals across North America, operating through a network of 60 facilities. The company is dedicated to leveraging its extensive experience in recycling and ongoing research and development to deliver innovative packaging solutions that contribute positively to society and the planet.

Interested businesses can reach out to the team of packaging experts at Cascades to explore the features and unique design opportunities available with Cascades lithoURB. With a foundation built on sustainability and innovation, Cascades remains a key player in the evolving landscape of eco-friendly packaging solutions.