Experience Cutting-edge UV Protection with Vitamins at Anua's POPUP Event in Shibuya
As the summer sun approaches, skincare brand Anua has announced a unique POPUP event centered around their innovative UV care products, developed using a vitamin serum concept. Running from April 25 to May 10, 2026, at Shibuya Loft, this event invites visitors to explore a hands-on approach to skincare that seamlessly integrates UV protection with daily skin health.
Anua's UV care line is not only designed to shield against harmful ultraviolet rays but also to enhance the skin's condition throughout the day. The vitamin-infused products feature a mix of four key vitamins to nourish the skin and achieve a radiant complexion.
The Vitamin C Tone-up Sun Cream stands out for its light texture, which blends effortlessly into the skin while providing a natural enhancement to the complexion. Meanwhile, the Vitamin C Sunscreen UV Stick is exceptionally convenient for reapplication on the go, making it easy to maintain effective UV protection. Additionally, the ZERO-CAST Moisturizing Sunscreen offers a seamless application, blending into the skin without leaving a white cast and is designed for daily use by a broad audience.
In alignment with its philosophy, Anua proposes that UV care should not be a separate entity from skincare but rather a continuous effort to keep skin healthy during the day.
The POPUP event will feature interactive content, with a primary focus on Anua's UV care range alongside its popular skincare products. Upon entry, attendees will receive an exclusive Anua fan, and within the venue, they can try out various products, including the Vitamin UV series. A notable attraction will be a UV camera experience, allowing participants to immediately observe the impact of UV rays and understand product benefits in a concrete manner.
For added excitement, visitors will have a chance to participate in a lucky draw based on their purchases, with intriguing prizes up for grabs, including:
Additionally, for those purchasing qualifying items, Anua will gift a PDRN100 Hyaluronic Acid Booster Toner (40ml). Limited quantities are available for each offer, making early participation advisable.
Attendees can look forward to the first-market release of three special products available only during the event:
Founded in South Korea in April 2019, Anua has quickly gained popularity within its homeland and has expanded into over 160 countries worldwide. Their skincare products emphasize natural ingredients, including a diverse range tailored to various skin types, embodying the brand's motto of "Gentle yet Strong." Anua continues to grow as a beloved brand across the globe, marking a significant presence in the skincare industry.
To learn more about Anua and to stay updated, visit their official website and social media channels:
A New Era in UV Care
Anua's UV care line is not only designed to shield against harmful ultraviolet rays but also to enhance the skin's condition throughout the day. The vitamin-infused products feature a mix of four key vitamins to nourish the skin and achieve a radiant complexion.
The Vitamin C Tone-up Sun Cream stands out for its light texture, which blends effortlessly into the skin while providing a natural enhancement to the complexion. Meanwhile, the Vitamin C Sunscreen UV Stick is exceptionally convenient for reapplication on the go, making it easy to maintain effective UV protection. Additionally, the ZERO-CAST Moisturizing Sunscreen offers a seamless application, blending into the skin without leaving a white cast and is designed for daily use by a broad audience.
In alignment with its philosophy, Anua proposes that UV care should not be a separate entity from skincare but rather a continuous effort to keep skin healthy during the day.
Event Highlights
The POPUP event will feature interactive content, with a primary focus on Anua's UV care range alongside its popular skincare products. Upon entry, attendees will receive an exclusive Anua fan, and within the venue, they can try out various products, including the Vitamin UV series. A notable attraction will be a UV camera experience, allowing participants to immediately observe the impact of UV rays and understand product benefits in a concrete manner.
For added excitement, visitors will have a chance to participate in a lucky draw based on their purchases, with intriguing prizes up for grabs, including:
- - 1st Prize: Vitamin 10 Pore Strix Serum (20ml) + Mini Pouch
- - 2nd Prize: PDRN100 Hyaluronic Acid Serum Mask Pack (7 sheets)
- - 3rd Prize: Azelaic Acid 15 Intense Calming Serum Face Mask (1 sheet)
Additionally, for those purchasing qualifying items, Anua will gift a PDRN100 Hyaluronic Acid Booster Toner (40ml). Limited quantities are available for each offer, making early participation advisable.
Exclusive Product Launches
Attendees can look forward to the first-market release of three special products available only during the event:
- - Daily Vitamin Routine Care Set (1,980 yen): Features the Vitamin Tone-up Sun Cream (50ml) and an exclusive Vitamin Mask (one sheet).
- - Azelaic Acid CICA Skin Soothing Moisturizer (100ml, 1,485 yen): Infused with Azelaic Acid and CICA, ideal for calming and hydrating sensitive skin.
- - PDRN100 Hyaluronic Acid Glow Pads (10 sheets, 495 yen): Perfect travel-friendly toner pads that smooth the skin while providing hydration.
Event Details
- - Location: Shibuya Loft, 1st Floor, Madoka Stage
- - Dates: April 25 – May 10, 2026
- - Hours: 11:00 AM – 9:00 PM (Closing at 6:00 PM on the final day)
About Anua
Founded in South Korea in April 2019, Anua has quickly gained popularity within its homeland and has expanded into over 160 countries worldwide. Their skincare products emphasize natural ingredients, including a diverse range tailored to various skin types, embodying the brand's motto of "Gentle yet Strong." Anua continues to grow as a beloved brand across the globe, marking a significant presence in the skincare industry.
To learn more about Anua and to stay updated, visit their official website and social media channels:
- - Website: Anua Official Site
- - Instagram: Anua Instagram
- - X (Formerly Twitter): Anua X
Topics Consumer Products & Retail）
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