#Japan #Sendai #Henn na Hotel #Den-Roku Beans #Den-chan

Henn na Hotel Premier Sendai Kokubuncho Unveils New Collaboration Room

The Henn na Hotel Premier Sendai, located in the vibrant Kokubuncho district of Sendai, is making headlines with its latest unique offering. In celebration of the 70th anniversary of Den-Roku Beans, a popular snack brand in Japan, the hotel will unveil the "Den-chan Room" on June 22. This collaboration with Den-Roku, a Yamagata-based company known for its edamame snacks, features a room themed around the brand's beloved mascot, Den-chan.

A Unique Stay Experience

In the specially designed Den-chan Room, guests will be immersed in the world of Den-Roku. The room will showcase the cheerful Den-chan character, a stylish logo commemorating the 70th anniversary, and vibrant packaging designs of the edamame snacks. Additionally, the room comes with a plush Den-chan toy, enhancing the cozy atmosphere for fans of all ages.

To make the stay even more enjoyable, guests will receive a collaborative hand towel and a delightful gift package that includes various Den-Roku snacks. The room will be available for booking starting July 1, with rates starting at ¥18,500 including breakfast or ¥16,800 for a room-only option (prices are per room for one night, including tax).

The Guinness World Record for Collaboration Rooms

This launch marks a significant milestone as it announces the growth of Henn na Hotel's renowned themed rooms. The hotel has been recognized by Guinness World Records for having the most brand-themed room sponsorships in a hotel chain as of September 19, 2025. With the introduction of the Den-chan Room, Henn na Hotel now boasts an impressive total of 59 unique collaboration rooms that entertain and delight guests.

Innovative Hotel Experience

Henn na Hotel is not just about unique rooms; it's committed to enhancing travel experiences through technology and innovation. Located in the heart of Sendai, this hotel boasts a lobby designed to elevate the guest experience with a dynamic floor projection that changes based on guest movements. At the front desk, guests are greeted by an interactive video character, offering a futuristic touch to the check-in process. The rooms also come equipped with the LG Styler clothing cleaning machine, adding to the convenience and comfort offered.

H.I.S. Hotel Holdings, the company behind Henn na Hotel, aims to create an enjoyable travel atmosphere combined with practical benefits for business travelers. With a presence in seven regions including Japan, the U.S., and South Korea, the company operates a total of 50 hotels across 12 brands, including the popular Henn na Hotel and Watermark Hotels.

For more information about the Den-chan Room and to book your stay at Henn na Hotel Premier Sendai, please visit their official website at Henn na Hotel.