#USA #Envestnet #Berwyn #Generative BI #Insights AI

Envestnet's Revolutionary AI Innovations in Wealth Management

Envestnet recently showcased two remarkable artificial intelligence advancements at their Elevate 2025 conference, held in Berwyn, Pennsylvania. These innovations, Generative Business Intelligence (Gen BI) and Insights AI, are set to reshape how financial advisors interact with data, paving the way for a new era of intelligence-driven wealth management.

Transforming Data Accessibility with Gen BI

The Generative Business Intelligence solution enables advisors and home office users to easily access real-time insights by simply asking natural language questions. This marks a significant leap from conventional data retrieval methods, which often require specialized coding skills. With Gen BI, advisors can generate dynamic charts, grids, and dashboards effortlessly, enhancing their ability to interpret data and make informed decisions swiftly.

Jeremi Karnell, Head of Envestnet Data Solutions, emphasized the goal of evolving the platform to facilitate intelligent actions derived from data. By utilizing machine learning and natural language interfaces, Gen BI aims to empower financial advisors, allowing them to make quicker, more strategic decisions focused on client growth and satisfaction. The incorporation of OpenAI's large language model ensures that users can receive insights without extensive training in coding or data analytics.

Insights AI: A New Era of Advisor Engagement

Insights AI builds upon Envestnet's existing Insights Engine, which processes over 25 million next-best action suggestions daily. This AI tool is designed to discern advisor intentions and provide relevant data, offering intelligent recommendations that can drive significant outcomes in client interactions. Notably, it allows advisors to identify opportunities such as tax-smart strategies and potential asset consolidations.

Rather than relying on static dashboards, advisors can now engage with their data conversationally. This innovative approach transforms mundane data exploration into an intuitive dialogue, enabling advisors to pose questions like, "Which clients represent my biggest growth opportunities?" and receive immediate, contextualized responses.

Dave Lieberman, Principal Director of Product at Envestnet, describes Insights AI as not just conversational but also contextually aware and focused on delivering actionable outcomes. This feature enhances the advisor's ability to provide timely, personalized advice tailored to each client’s portfolio.

Enhancing Decision Intelligence and Future Outlook

Envestnet’s commitment to seamlessly integrating its new AI solutions into the Wealth Data Platform allows for improved customer relationship management (CRM) capabilities, including systems like Salesforce and Microsoft Dynamics. Advisors gain a comprehensive view of their clients by tracking various asset categories, streamlining their decision-making process and maximizing client engagement.

Craig Iskowitz, CEO of Ezra Group, underscores the importance of AI in facilitating instant and intelligent actions, ultimately changing the wealth management landscape. The dual introduction of Gen BI and Insights AI signifies a substantial stride toward creating an agentic, AI-enhanced ecosystem in wealth management—one that delivers deeper insights, smarter decisions, and a holistic understanding of each client’s financial situation.

As financial advisors continue to navigate complex market landscapes, tools like Gen BI and Insights AI offer invaluable resources that foster greater efficiency and effectiveness. These innovations reflect Envestnet’s broader vision of integrating self-service analytics and advanced decision intelligence into their Unified Managed Platform, reinforcing their position as leaders in the wealth management technology space.

For more insights on Envestnet’s transformative AI innovations and a look at how they're shaping the future of financial advice, visit www.envestnet.com.