Pizza Hut Introduces Crispy Parm Pan Pizza to Win Over Crust Detractors

Pizza Hut Introduces the Crispy Parm Pan Pizza



Pizza Hut, a name synonymous with delicious pizza, has unveiled its latest creation: the Crispy Parm Pan Pizza. This exciting addition is part of their Hut Crust platform, a commitment to delivering unique and delectable crust experiences. Fans can now enjoy this pizza in participating locations nationwide, with prices starting at just $10 for a medium, one-topping pizza.

The Crispy Parm Pan Pizza takes the beloved Original Pan Pizza — a staple since 1980 — and elevates it to new heights. This pizza features an enhanced crust lined with crispy parmesan, providing a delightful and flavor-packed crust that promises to fulfill cravings. Combined with an extra layer of cheese that envelops the entire pizza, this offering appeals to both old fans and newcomers alike.

Turning Crust Leavers into Crust Lovers



In the world of pizza, the debate over crust is ever-present. Surprisingly, a significant percentage of crust lovers—about 19%—actually tend to leave the crust uneaten! Recognizing this trend, Pizza Hut aims to turn the tables with their latest innovation. The company's message is clear: the right crust can change opinions. With the launch of the Crispy Parm Pan Pizza, they hope to convert crust leavers into crust lovers.

To promote this transformation, Pizza Hut introduces the “For the Love of Hut Crust” program. The initiative invites pizza enthusiasts to take a stand on their crust preferences and share their opinions on social media platforms like Instagram and TikTok. Customers can also visit www.pizzahutcrust.com for a chance to win free crust for a year! This campaign builds upon their recognition of crusts that have resonated with customers throughout the brand's history.

Tradition with a Twist



The Crispy Parm Pan Pizza carries the essence of Pizza Hut's dedication to crafting notable crusts that define the brand. Recently, they introduced the first-ever Hut Crust Connoisseur, an accolade celebrating the ultimate crust aficionados. As they continue to expand the Hut Crust family, they hope to attract attention from crust enthusiasts and skeptics alike.

Melissa Friebe, Chief Marketing Officer at Pizza Hut, states, “Crust has always been at the heart of what makes Pizza Hut iconic. With its bold, parmesan-baked edge, we are confident the Crispy Parm Pan Pizza is a crust that can change minds and turn everyone into a crust lover.” This sentiment is rooted in the belief that innovation alongside tradition is what will drive Pizza Hut forward.

Ordering and Promotions



Pizza lovers can order the Crispy Parm Pan Pizza immediately through the Pizza Hut app, online, or at participating locations. As a limited-time offer, this pizza comes with an additional charge for extra toppings, extra cheese, or specific pizza upgrades, ensuring a customizable experience for each customer. From the allure of the parmesan crust to the extra cheese, the pizza is set to delight both dedicated fans and newcomers exploring Pizza Hut offerings.

Moreover, customers are encouraged to stay updated on Pizza Hut’s latest announcements and promotions by visiting their official website at pizzahut.com and following their social media channels like Facebook, Instagram, TikTok, and YouTube @PizzaHut.

With the launch of the Crispy Parm Pan Pizza and the “For the Love of Hut Crust” campaign, Pizza Hut is not just selling pizza; they are reshaping consumer pizza culture, one crust at a time. Now is the perfect time to explore the new pizza and discover the joy that a quality crust can bring, regardless of one's previous pizza habits!

About Pizza Hut: Founded in 1958, Pizza Hut has grown to become a global leader in the pizza industry, with nearly 20,000 locations in 110+ markets worldwide. Renowned for innovations such as the Original Pan and Original Stuffed Crust pizzas, the brand continues to embrace technology and sustainability efforts through its loyalty program, Hut Rewards, which allows customers to earn points for every dollar spent.

Topics Consumer Products & Retail)

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