#China #Beijing #Brand Day #Foton Motor #30th Anniversary

FOTON Motor Marks a Milestone with Inaugural Brand Day

On April 22, 2026, FOTON Motor hosted its first-ever Brand Day in Beijing, a grand event that gathered media and dealer representatives from Europe, North and South America, and Southeast Asia. The highlight was a magnificent gala dinner at the foot of the Great Wall, celebrating the company's 30th anniversary.

A Glimpse into Intelligent Manufacturing

The day began with guided factory tours at the FOTON-Cummins facility, showcasing advanced engine production lines equipped with Artificial Intelligence (AI), followed by experienced test drives that included the full range of FOTON vehicles. From heavy and light commercial fleets to mini-trucks, vans, and alternative energy vehicles, attendees had the opportunity to experience the innovation behind FOTON’s offerings.

A Company with a Vision

In his opening speech at the gala, Wu Zongtian, President of FOTON International, reiterated the company's core philosophy of “Grit to Great.” The Vice President, Dong Shuxing, provided insights into FOTON’s evolution from its initial small truck launch to an international powerhouse now active in over 140 countries. He announced the strategic initiative named “Comprehensive Globalization,” aiming for ambitious growth targets and partnerships across various sectors. Notably, the company plans to achieve 300,000 international vehicle sales by 2030, with 30% of those being alternative energy vehicles.

Expanding Global Footprint

FOTON has ambitious plans for the next five years, including establishing production facilities in key international markets such as Indonesia, South Africa, Mexico, Saudi Arabia, Europe, and beyond. This shift signifies a move from merely exporting products to fostering cooperation across the entire supply chain, encompassing technology sharing and standardization.

Introduction of Four New Models

During the event, FOTON unveiled four new models that promise to redefine their respective segments:

• - GALAXUS: A new standard for long-haul transport emphasizing comfort and efficiency.
• - DAYSTAR: Optimized for hybrid sector interurban freight logistics.
• - eVIEW CONNECT: A fully electric vehicle setting benchmarks for urban logistics.
• - AUV Smart Bus: Focused on safety, efficiency, and smart functionalities, enhancing urban public transport.

Launch of the “Global Expedition”

In conjunction with their anniversary, FOTON inaugurated the “FOTON GALAXUS Global Expedition.” The journey will start from Beijing heading to Mexico, then to the Asia-Pacific region and the Middle East, ultimately culminating at the IAA TRANSPORTATION 2026 event. During the kickoff, a flag ceremony commemorated the team from Latin America as they embarked on this ambitious endeavor.

Commitment to Sustainability

With this significant 30-year milestone, FOTON Motor is keen on positioning itself as a dependable global partner for green and intelligent commercial vehicle solutions, setting the stage for a future defined by innovation and sustainability.

In summary, FOTON Motor's Brand Day not only marked a celebration of its rich history but also highlighted its commitment to future growth and sustainability in the automotive sector.