#Japan #Tokyo #uniam #pethealth #cattreats

Uniam's New Pure Purée: Gut Immunity for Cats

Unveiling a groundbreaking addition to their Pure Purée collection, uniam, a cat-centric healthcare brand based in Minato, Tokyo, introduces the "Pure Purée Gut Immunity Care." This innovative product is set to launch on January 27, 2026, and will be available on the official website and retail outlets.

A New Approach to Cat Health

With the motto "Living uniquely with cats," uniam aims to redefine feline health through preventive care. The core philosophy behind the Pure Purée series is to offer functional treats developed by veterinarians specializing in nutritional therapy in the U.S. These products are designed to promote health before it's too late, making daily snack time a moment of vital care for our beloved pets.

The newly introduced Gut Immunity Care is part of four distinct formulas in the Pure Purée range which also includes Dental Care, Refreshing Care, and Kidney Care. As cats have a natural instinct to hide their ailments, it becomes crucial for pet owners to prioritize preventive measures early on. Thankfully, uniam's new treat aims to simplify this process.

Focusing on the Gut

Research indicates that a cat's health is intricately linked to its digestive system, where approximately 70% of the immune system resides. Many pet owners often find themselves regretting not noticing health issues sooner. The reality is that by the time symptoms become visible, the underlying disease may have already advanced. Therefore, uniam emphasizes the importance of maintaining digestive health as a way of supporting the body's overall immune function.

The concept of "gut-kidney axis" has gained traction as recent studies reveal a direct connection between gut health and kidney management. Chronic Kidney Disease (CKD) is a common condition among cats, and disturbances in gut microbiota can significantly affect renal health. Evidence suggests that an unhealthy gut environment can elevate the risk of kidney diseases, emphasizing the necessity for routine "gut health care" to prevent such conditions in the future.

Why Pure Purée Gut Immunity Care Stands Out

The Pure Purée Gut Immunity Care is developed by a team of veterinarians leveraging their clinical knowledge alongside the latest advancements in gut immunology. Striking a balance between high functional benefits and irresistible flavor for cats, this product aims to foster a strong body that can withstand illnesses from an early age. Thus, every care session becomes a joyful bond-enhancing experience between the owner and the cat.

Key Features:

• - Easy-to-Serve Purée: The treat has a soft texture, making it enjoyable while supporting digestive health.
• - Synbiotic Formula: Incorporating three types of probiotics including Shield Lactic Acid Bacteria, the formula targets gut immunity, leveraging beneficial microbes directly to the digestive tract.
• - Prebiotics for Gut Flourishing: Ingredients like fructooligosaccharides and apple-derived fibers support both existing helpful bacteria and those introduced through the product, enhancing the gut flora.
• - Designed for Hydration: With a moisture content of over 81%, this treat addresses hydration concerns, making it an excellent addition to daily feeding routines.
• - Quality ingredients: Made with fresh Japanese chicken, including breast meat, liver, and heart, complemented with apple puree and honey. It's free from artificial colors, flavors, or preservatives.
• - Low Calorie and Small Serving Size: Each 8g serving contains just around 5 kcal, making it a guilt-free snack for cats.

Insight from Veterinary Professionals

Dr. Rina Igarashi, a certified veterinarian from the Japanese Veterinary Dermatology Society, emphasizes that nurturing gut health is foundational to lifelong wellness. Many owners express regrets over not observing symptoms sooner. Cats are adept at hiding their discomfort; thus, preventive measures before the onset of illness are pivotal. Dr. Igarashi reflects on the significance of gut flora in thwarting renal diseases through effective toxin elimination. Therefore, providing beneficial microbes from a young age becomes essential to establishing a resilient body capable of warding off ailments throughout their lives.

About uniam

Founded with the mission to support feline health via diet, uniam is a pioneering healthcare brand led by veterinarians. Acknowledging the limitations faced once a cat falls ill, the team behind uniam focuses on the transformative power of daily nutrition to instigate long-lasting change. With a scientific approach from ingredient selection to manufacturing, their product line upholds a commitment to both taste and efficacy, ensuring the wellness journey becomes enjoyable for both pets and their owners.

For further details, visit uniam's official website.

Product Overview

• - Product Name: Pure Purée Gut Immunity Care
• - Contents: 8g × 5 sticks
• - Price: Starting at 980 yen (including tax)
• - Country of Origin: Japan
• - Energy: Approximately 5.3 kcal/stick
• - Nutritional Information: Protein 6.1% or more, Fat 1.8% or more, Crude fiber 0.1% or less, Ash 1.9% or less, Moisture 81.7% or less
• - Ingredients: Chicken (breast, liver, heart), rice flour, apple puree, scallop extract powder, chicken extract, honey, fructooligosaccharides, fish oil, probiotics (Shield Lactic Acid Bacteria, Spore-forming Lactic Acid Bacteria, Bifidobacteria) and agar.