YUMBO® Expands with a New Flavor: Ginger Teriyaki
YUMBO®, the high-protein meat snack brand renowned for its quality sausage sticks, is embarking on an exciting new chapter with the addition of its latest flavor, Ginger Teriyaki. This innovative offering builds on the brand's mission to provide tasty, hearty snacks that cater to various consumer preferences. Manufactured by Old Wisconsin® Sausage Inc., a distinguished subsidiary of Carl Buddig and Company®, YUMBO® has made significant waves in the meat snacks market since its inception.
Expanding Horizons
As YUMBO® continues to thrive, the brand recently announced its major retail expansion, with the introduction of the Ginger Teriyaki flavor set to be showcased at the upcoming Sweet Snacks Expo in Las Vegas. This expo, running from May 19 to 21, offers a prime opportunity for attendees to sample the new flavor alongside YUMBO®’s complete range of products. The focus on introducing the Ginger Teriyaki variety comes on the heels of remarkable sales growth, placing the brand's range of hardwood-smoked, premium meat snacks on the shelves of major retailers across the nation.
A Bold Flavor Adventure
Charlie Kuoni, Senior Brand Manager at Old Wisconsin YUMBO, expressed enthusiasm about the new flavor: "With Ginger Teriyaki, we are hoping to excite our fans' palates with a unique spin on one of the top-selling flavors in the meat snack category." The new sausage sticks are designed to satisfy the increasing demand among consumers prioritizing protein in their diets. It’s noted that a significant portion of American consumers—approximately 80%—include protein in their meals or snacks at least once a day, making this flavor addition both timely and relevant.
The Ginger Teriyaki sausage stick is crafted from premium cuts of pork and beef, infused with a delightful mix of aromatic ginger and tangy teriyaki, offering an umami-packed snacking encounter. Each stick is gluten-free and delivers a substantial 11 grams of protein per serving. Importantly, they are free from fillers, added MSG, and trans fats, aligning with growing consumer demands for healthier snack options.
Discovering the Lineup
Alongside the new Ginger Teriyaki flavor, YUMBO® offers an array of other delicious sausage sticks:
- - Original YUMBO: A classic blend of beef and pork, expertly slow-smoked for depth of flavor.
- - Turkey YUMBO: A savory offering made with hardwood smoked turkey.
- - Hot Spicy YUMBO: Ideal for those who enjoy a bit of heat, packed with serrano, jalapeño, and red peppers.
- - Honey Brown Sugar Turkey YUMBO: Combining sweetness and savory, this flavor is a delicious premium turkey option.
Growing Retail Presence
The rapid growth of YUMBO® is attributed not only to its appealing flavors but also to its increasing availability. The brand can now be found in major convenience stores and grocery outlets, including 7-Eleven, Wawa, Walmart, and many others. Consumers can also conveniently purchase their favorites online through platforms like Amazon. James Buddig, Senior VP for C-Store, Food Service, and Channels at Carl Buddig and Company, remarked on the brand's trajectory: "The velocity of YUMBO, from our new Ginger Teriyaki flavor to multipack offerings, has been tremendous. Today's consumers seek bigger and better-tasting meat sticks that maintain high quality, and our sales growth indicates we are meeting that demand."
Brand Legacy
Having been in the business for over 80 years, Carl Buddig and Company has successfully maintained family traditions by offering tasty and convenient products. The inclusion of fourth-generation Buddig family members has further strengthened the company's commitment to quality and customer satisfaction. YUMBO® continues to uphold this legacy, ensuring that every snack not only delights taste buds but also adheres to high standards of health and nutrition.
For more information about YUMBO® and to find your nearest retail locations, visit
yumbostick.com or follow them on social media platforms like Instagram, TikTok, or Facebook.
With the launch of the Ginger Teriyaki flavor, YUMBO® is poised to capture the hearts—and taste buds—of meat snack enthusiasts nationwide.