#Indonesia #Jakarta #SaaS Platform #Telkomsel #Circles

New SaaS Platform Launch by by.U and Circles

On February 25, 2026, a groundbreaking announcement was made by by.U, a prominent brand under Telkomsel, in partnership with Circles, a globally recognized telecommunications technology enterprise. The two companies revealed the launch of a next-generation Software-as-a-Service (SaaS) platform designed to catalyze significant digital transformation for leading telecommunications companies, particularly in legacy environments.

A Milestone for Digital Transformation

This new platform is considered a monumental step forward for by.U and Telkomsel as it reflects their commitment to modernizing telecommunications services. This initiative is arguably one of the most complex modernization projects executed by a Tier-1 telecommunications operator, emphasizing the transition from traditional systems to advanced cloud-driven solutions.

The partnership utilizes Circles' cloud-native vertical SaaS technology, which allows Telkomsel to seamlessly modernize essential digital capabilities while maintaining consistent service delivery and operational stability during this critical transition.

Strategic Integration

Through their collaboration, Telkomsel was able to consolidate and enhance various legacy business support systems (BSS), orchestration processes, and user experience systems into a single, configurable, cloud-native SaaS platform. This transformation was purposely designed to foster rapid innovation, operational robustness, and long-term scalability, while simultaneously mitigating risks often tied to large-scale system transitions in dynamic environments.

Unlike conventional greenfield launches or limited pilot projects, this modernization program was executed within a traditional brownfield context, requiring intricate integration with current infrastructures, workflows, and customer journeys. The project was executed with a remarkable focus on service stability, ensuring that millions of active users continued to receive uninterrupted service during the overhaul, bolstered by effective change management strategies and ongoing monitoring processes.

Impactful Outcomes

The launch of this sophisticated platform promises tangible improvements across various business and technical metrics:

• - Performance Optimization: The new system significantly reduces transaction and journey latency across key digital processes such as checkout and product activation, ultimately enhancing customer experiences.
• - Business Agility: Users now experience enhanced configurability across products, pricing, and customer journeys which allows faster market entries while adhering to established governance processes.
• - Enterprise Scalability: With a modular and API-driven architecture, the platform is designed to operate efficiently on a national scale, robustly supporting a large subscriber base.
• - Technical Modernization: By eliminating multiple legacy systems, the platform addresses operational complexities and reduces technical debt.
• - Prepared for AI Innovations: The advanced data architecture forms a strong groundwork for future applications of artificial intelligence, facilitating digital monetization and autonomous operational capabilities.

As Joyce Shia, Telkomsel's Director of Information Technology, noted, “The platform's flexibility enables our teams to adapt more readily to market changes. This transformation fortifies our capacity to innovate rapidly while upholding service quality.”

Blueprint for Future Telcos

Regarding the collaborative success, Sanjay Kaul, Circles’ Chief Revenue Officer, emphasized that this partnership illustrates how significant brownfield transformations can be responsibly managed within active operational settings. The outcomes from this collaboration showcase that Tier-1 operators can modernize essential infrastructures at scale, backed by specialized telecom SaaS capabilities and profound operational know-how, establishing a repeatable model for sustainable innovation and stability.

This partnership between Circles and Telkomsel not only transitions by.U into a modern era of telecom services but also sets forth a scalable blueprint applicable to telecommunications providers globally. As Circles continue to innovate, they empower operators worldwide to launch or refresh digital brands effectively, steering the future of telecommunications.

About Circles and Telkomsel

Circles, founded in 2014, has been at the forefront of redefining the telecommunications industry through its innovative technology solutions, partnering with operators across various countries. Meanwhile, Telkomsel stands as Indonesia’s leading digital telecommunications service provider, emphasizing innovative connectivity and exceptional service delivery since its inception in 1995. By championing expansive 4G coverage and pioneering 5G services, Telkomsel remains dedicated to driving digital transformation and responsible AI usage within the industry.