Segway Powersports Unveils Exciting Off-Road Innovations at EICMA 2025

Segway Powersports Unveils Exciting Innovations at EICMA 2025



In a spectacular showcase at EICMA 2025, held from November 4th to 9th in Milan, Segway Powersports, a leader in micromobility and motor sports, introduced a range of groundbreaking products and advanced systems designed to take off-road experiences to new heights. Under the slogan "EXPANSIVE WAVE IS COMING", the company highlighted the launch of its intelligent iFun system, which transforms every off-road trip into a memorable adventure, prioritizing connectivity and enjoyment.

The iFun System


The centerpiece of Segway's presentation is the iFun system, a sophisticated platform that enriches the off-road journey. With functionalities that redefine user interaction during rides, it offers:
  • - Multi-angle Video Recognition: Automatically captures and compiles the best moments of your adventures into shareable clips, ensuring no thrilling experience goes undocumented.
  • - Voice Intercom Capability: Allows real-time voice chatting with team members, enabling seamless coordination during group outings.
  • - Intelligent Navigation and Data Synchronization: Users can easily explore routes, trails, and track their riding statistics anytime and anywhere, enhancing their journey.
  • - Cloud Connectivity: This feature allows users to sync and share experiences effortlessly with a growing community, creating an interactive cycling experience.

These advantages transform not only the ride but also how users share and connect over their experiences, fostering a sense of adventure and community.

New Product Lineup for 2026


In addition to the iFun system, Segway unveiled a completely new lineup of off-road vehicles set to debut in 2026. Among these thrilling models is the Super Villain SX20T 4, engineered to unleash raw power, boasting a 6% enhancement in its optimized power system, resulting in over 250 horsepower. With a spacious four-seat configuration, it promises to amplify excitement for friends and family alike. Equipped with competitive suspension and 35-inch off-road tires, it guarantees stability and comfort on any terrain.

Another standout is the UT10 Pro HVAC, which offers versatility for both work and play, featuring enhanced propulsion with electronic shift for smoother responses. The fully enclosed cabin and climate control system make it suitable for any weather conditions, while smart panel controls and electric charging storage enhance its practicality.

Then there’s the AT10 W Mud, designed for fearless adventurers with an impressive wading depth of 1 meter and 97 horsepower to conquer muddy terrains. Its wide chassis and superior traction characteristics ensure stability and maneuverability, making it an asset for any off-road enthusiast.

Commitment to Innovation


Segway Powersports is continually evolving, not only in product offerings but also in user experience, ensuring they meet the demands of diverse lifestyle needs. Their product range caters to high-performance off-road ambitions as well as versatile models designed for everyday use, seamlessly integrating advanced engineering with innovative connectivity features.

Guided by its company motto, “Fearless in All Places,” Segway is committed to pushing the boundaries of technology and mobility, broadening new possibilities for intelligent movement across any landscape. By conquering rugged terrains, exploring new destinations, and fostering memorable experiences within vibrant user communities, Segway aims to make every journey not only smarter and more connected but also highly enjoyable for enthusiasts worldwide.

Those interested in experiencing the excitement firsthand can visit Segway at booth A74, hall 18 during EICMA 2025.

About Segway


Founded in 1999, Segway transformed micromobility with its innovative Personal Transporter, sparking global curiosity about the future of personal transport. With a mission to “Just Move”, Segway is dedicated to simplifying transportation for users around the world. Over the decades, the brand has achieved new milestones in short-distance travel and consumer robotics, consistently breaking new ground in innovation.

Today, Segway stands at the forefront of micromobility solutions, with a product lineup that ranges from electric scooters and go-karts to electric bikes and personal robots, all designed to redefine how we move through the world.

Topics Consumer Products & Retail)

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