#Japan #Tokyo #FamilyMart #Chef Ochiai #Mochitto Pasta

FamilyMart's Exciting New Mochitto Pasta Series

FamilyMart, one of Japan's leading convenience store chains, is continuously striving to improve its private brand offerings to enhance customer satisfaction. A significant milestone in their culinary journey is the launch of the innovative "Mochitto Pasta" series, which will be available at approximately 16,400 FamilyMart stores from December 2, 2025. This series introduces a delightful blend of texture and flavor, promising to captivate pasta enthusiasts across Japan.

The Concept Behind Mochitto Pasta

The term "Mochitto" translates to a chewy, bouncy texture in Japanese, and this new pasta series has been carefully crafted to retain its elasticity throughout the meal. FamilyMart has revamped its pasta production by adjusting the grain size of the wheat flour used. The result is a noodle that is not only fun to chew but also pairs perfectly with a variety of sauces. The pasta features a width of 1.6 mm, allowing for a delightful mouthfeel that stands out in the convenience store market.

The first offering of the series is the Egg and Cheese Tomato Pasta, developed under the guidance of renowned chef Tsunetaka Ochiai, who has been a staple of Italian dining in Tokyo for over 25 years with his acclaimed restaurant, LA BETTOLA da Ochiai. This dish goes beyond ordinary pasta with its unique sauce made from a blend of four types of tomatoes, fresh basil, and miso, all topped off with a variety of cheeses for a rich and complex flavor. Chef Ochiai has cited this dish as a true representation of authentic Italian cuisine, making it a must-try item in the series.

In addition, FamilyMart is excited to introduce the FamilyMart Carbonara, known for its creamy, flavorful sauce containing egg and cheese, making it new to the lineup. It is designed to deliver a luxurious taste experience in a convenient format.

Release Dates and Upcoming Varieties

The second phase of the Mochitto Pasta launch will include additional offerings hitting the shelves on December 9, 2025. This installment features two new flavors: the FamilyMart Meat Sauce, which combines rich tomato flavor with the depth of demi-glace sauce, and the Peperoncino Egg, a bold twist on a classic pasta dish that delivers a harmonious balance of flavors through the use of consomme and flavorful broth.

Every dish in the Mochitto Pasta series is designed to fulfill rising customer demands for not only flavor but also texture and satisfaction, turning an everyday meal into a delightful culinary experience.

Chef Ochiai's Inspiration

Chef Ochiai shares his vision: “The vibrant taste of the tomato sauce, paired with the deep richness of four types of cheese, creates a dish that is enhanced further with the fragrant notes of basil and miso. Breaking the sunny-side-up egg into the chewy noodles transforms the dish, bringing out joy both visually and in flavor. I encourage everyone to try it!”

Product Details

• - Egg and Cheese Tomato Pasta

Price: ￥554 (tax included ￥598)
Release Date: December 2, 2025
Details: A rich pasta dish featuring a complex tomato sauce with an array of cheeses and a sunny-side-up egg on top.

• - FamilyMart Carbonara

Price: ￥462 (tax included ￥498)
Release Date: December 2, 2025
Details: A rich and creamy carbonara featuring flavors of cheese and egg, garnished with bacon and black pepper.

• - FamilyMart Meat Sauce

Price: ￥462 (tax included ￥498)
Release Date: December 9, 2025
Details: A hearty meat sauce pasta that showcases the rich flavors of tomatoes and demi-glace, beloved by many.

• - Peperoncino Egg

Price: ￥510 (tax included ￥550)
Release Date: December 9, 2025
Details: A mild yet punchy pasta featuring a harmonious blend of peperoncino with an egg-based sauce.

FamilyMart continues to position itself as a vital part of daily life, committing to innovation while nurturing connections with customers. With a focus on quality and culinary satisfaction, the Mochitto Pasta series embodies the brand's philosophy of enriching the daily meals of families throughout Japan.