Classic Wines of California Announces Strategic Partnerships and Leadership Expansion

Classic Wines of California Expands Presence with New Partnerships

Classic Wines of California, based in Santa Rosa, has made a significant leap forward in its distribution capabilities by announcing new partnerships with both Provenance Vineyards in Napa and Paso Robles, as well as García Carrión USA, a prominent Spaniard wine producer. This strategic move not only strengthens their existing portfolio but also underlines their steadfast commitment to delivering high-quality wines to their clientele throughout California.

The partnership with Provenance Vineyards will allow Classic Wines to feature premium brands that are deeply rooted in California's wine tradition. Provenance Vineyards is celebrated for its superb site-driven wines that capture the essence of California terroir, assuring customers of both quality and heritage.

On the international front, Classic Wines has teamed up with García Carrión USA. Known for its prestigious brands such as Opera Prima, Jaume Serra Cristalino, and Pata Negra, García Carrión dates back over 130 years in Spain. This collaboration will enable Classic Wines to offer a taste of Spain's fine wines, drawing on García Carrión's extensive experience and quality-driven approach.

As part of this expansion, Classic Wines has appointed Art Tongkao-on as Vice President. With a wealth of experience from his previous roles at Southern Glazer's Wines & Spirits and Republic National Distributing Company (RNDC), Art brings a unique blend of operational excellence and strategic growth to the team. His background in managing multi-state operations and supplier relations signifies a robust addition to Classic Wines’ leadership.

Art has also honed his skills in the restaurant and hotel sectors, where he managed beverage programs for top establishments. This dual perspective equips him to understand both the supply and distribution sectors of the wine industry, which is essential for Classic Wines as it seeks to expand its market reach.

Dom Engels, CEO of Bronco Wine Co. and Classic Wines of California stated, "We are thrilled to have Provenance and García Carrión USA join our distribution network in California. These premium brands with rich histories and exceptional quality will allow us to cater to a broader consumer base. The addition of Art Tongkao-on to our team is a pivotal step in our journey towards further growth and operational excellence."

Casey Tedd, EVP of Classic Wines of California echoed this sentiment, emphasizing the exciting potential of the new partnerships. He stated that the inclusion of these brands not only diversifies their portfolio but also demonstrates a commitment to delivering exceptional service and quality to California’s dynamic wine market.

The merging of Classic Wines' established distribution network with Provenance and García Carrión’s quality products sets the stage for elevated brand visibility and market penetration. With offerings like the award-winning Jaume Serra Cava, bold Opera Prima wines, and the highly-rated Pata Negra, consumers can expect a sophisticated selection that celebrates wine craftsmanship from both California and Spain.

As Classic Wines continues to explore enhancements in their distribution and service offerings, it remains focused on building strong relationships with its partners and consumers alike. This strategic expansion signals their readiness to adapt and thrive in the evolving landscape of the wine industry.

Conclusion

With Classic Wines of California at the helm, alongside their recent partnerships and the addition of seasoned leaders like Art Tongkao-on, the company is poised to solidify its position as a key player in the California wine market. Their commitment to quality and service remains unwavering as they embark on this exciting new chapter.